Role: Marketing Specialist (Brand | Customer Engagement/Events led Growth | Content) Location: Mumbai

Team: Marketing
We're looking for a proactive, hands-on Marketing Specialist to support key marketing initiatives across Brand Marketing, Customer Engagement/Events led growth, and Content. This role is ideal for someone who enjoys owning projects end-to-end, collaborating across teams, and building impactful marketing programs that strengthen brand presence and drive engagement and growth.
You'll work closely with cross-functional teams (Sales, Product, Leadership, Creative, and Partners) and contribute to executing high-priority marketing initiatives that elevate Karix's market positioning.
1) Brand Marketing
Bring in new ideas and support brand-building initiatives including brand positioning, messaging, and campaign planning.
Drive consistency and quality across marketing assets by ensuring alignment with brand tone, design principles, and value proposition.
Execute initiatives to strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility.
Coordinate creation of high-quality assets (presentations, one-pagers, brochures, decks) in collaboration with design and internal teams.
Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in CPaaS/conversational engagement.
Support end-to-end planning and execution of events: conferences, roundtables, roadshows,



partner events, webinars, and internal brand initiatives.
Own event marketing assets including invites, event pages, standees, collaterals, speaker decks and post-event reports.
Support post-event outcomes: lead follow-ups, campaign wrap-up communication, and performance reporting (engagement, participation, pipeline impact).
3) Content & Communication
Develop and refine content for emailers, social posts, event communication, and marketing collateral.
Repurpose existing content into multiple formats such as decks, short posts, infographics, and event-ready material.
Support content alignment across teams to maintain consistency and quality.

2–4 years of experience in marketing (B2B preferred) with exposure to brand marketing, event marketing, and content.

- Robust project management skills — ability to manage multiple initiatives and stakeholders simultaneously.
- Strong writing and copy-editing skills with an ability to craft crisp, audience-centric messaging.
- Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms like HubSpot, Canva, or similar.
- MBA / equivalent degree in Marketing preferred.

High Visibility & Ownership: Work on core initiatives that directly shape Karix's brand and market presence.
Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space with strong learning exposure.
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📌 Marketing Executive - Conferences & Events (Mumbai)
🏢 Karix Mobile
📍 Mumbai