Job Description

We are looking for a results-oriented B2C & B2B marketing qualified who can drive strategic campaigns, generate qualified leads, build referral channels, strengthen market presence, and directly own business driven through marketing. The ideal candidate should have a strong understanding of B2B & B2C customer behavior, campaign planning, sales alignment, content coordination, and performance tracking.

This role is for someone who can own marketing campaigns from planning to execution and deliver measurable business impact, not just handle day-to-day social media activity.

Key Responsibilities

Plan and execute end-to-end B2B & B2C marketing campaigns across online and offline channels

Build campaign strategies focused on lead generation, brand visibility, and pipeline growth

Work closely with the sales team to align marketing activities with business targets

Develop campaign briefs, messaging angles, and content requirements for different audience segments

Coordinate with designers, content writers, agencies, vendors, and internal teams for campaign execution

Manage LinkedIn campaigns, email marketing, landing pages, brochures, presentations, and other campaign assets

Support exhibitions, events, channel partner activities, and on-ground marketing initiatives

Track campaign performance using key metrics such as leads, conversions, CPL, engagement, and ROI

Optimize ongoing campaigns based on performance data and market response

Maintain a structured marketing calendar and ensure timely execution

Contribute to brand communication, product positioning, and demand generation efforts

Required Skills And Qualifications

- 5 to 7 years of experience in B2B marketing
- Strong understanding of campaign planning, execution, and performance marketing




- Experience in lead generation and marketing support for sales
- Good knowledge of LinkedIn marketing, email campaigns, content marketing, digital and referral channels
- Ability to understand B2B & B2C buyer journey and create relevant campaign communication
- Strong coordination and project management skills
- Analytical mindset with ability to measure and improve campaign results
- Good communication and presentation skills

Preferred Experience

Experience in B2B technology, SaaS, startup ecosystem, industrial, engineering, manufacturing, or energy sector

Understanding of long sales cycle businesses and decision-maker-driven marketing

Hands-on exposure to CRM tools, campaign reporting, and agency management

Ability to balance branding and performance marketing objectives

Experience of building and driving sales through referral channels

Key Requirements

Can independently drive campaigns from idea to execution

Understands how marketing supports business growth, not just visibility

Knows how to create campaigns for a B2B & B2C audience

Can work closely with founders, sales team, and leadership

Is proactive, organized, and outcome-focused

Has good knowledge of conceptualizing, differentiating, and establishing the organization as a brand in a competitive market

What Success Looks Like In This Role

Establish the organization as a quality brand

Better quality lead generation

Stronger campaign execution discipline

Improved sales and marketing alignment

Consistent market communication

Measurable contribution to pipeline and brand growth

Drive customer engagement and build referral channel

Skills

Branding

Digital Marketing

Analytical framework and campaign execution

Strong decision making

Agile and effective as per the business needs in ever changing market

Strong understanding of value proposition, messaging and designs

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