Business Development Manager – Digital Marketing Location: Mumbai
Experience: 6–10 years

Role Overview

The Business Development Manager will lead and scale the Digital & Social Media Marketing business with complete ownership of revenue, new client acquisition, campaign excellence, and team leadership . The role requires a strong blend of business development, digital strategy, and performance-driven execution . Collaborate across teams and group companies to maximize synergies and business opportunities. The role requires solid hands-on knowledge of digital marketing along with the ability to pitch, close deals, and support account growth and profitability.

Key Responsibilities

Drive revenue through new business, upselling, and client retention
Lead high-impact pitches, proposals, and closures
Generate leads and drive new client acquisition
Own digital, social, performance marketing, influencer & content strategy
Oversee integrated campaigns across Meta, Google, LinkedIn, YouTube
Track KPIs: engagement, leads, conversions, CPL, ROI
Manage budgets, margins, vendors, invoicing, and collections
Hire,



lead, and scale high-performing digital teams
Collaborate with other teams / group companies to maximize cross-business opportunities

Mandatory Skills
Digital Marketing Strategy, Social Media Marketing, Business Development, Revenue Growth, P&L; Ownership, Client Acquisition, Pitching & Proposal Development, Performance Marketing, Paid Media (Meta Ads, Google Ads, LinkedIn Ads), Influencer Marketing, Content Strategy, Brand Strategy, SEO, Analytics (Google Analytics, Meta Business Suite), CRM, Campaign Management, Team Leadership, Budgeting & Profitability, Cross-Functional Collaboration, Group Synergies

Ideal Candidate

- 6–10 years in Digital / Social Media / Performance Marketing
- Proven experience in scaling accounts and closing mid-size and large digital mandates and handling the accounts
- Strong client-facing, analytical, communication and leadership skills
- Proven ability to lead and motivate high performing teams

📌 Business Development Manager (CRM) (Mumbai)
🏢 Percept
📍 Mumbai