Head of Marketing/CMO
io , an award-winning conversational CX stack, is looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Marketing Strategy & Leadership
Develop and execute the overall marketing strategy aligned with business growth objectives.
Build, mentor, and lead a high-performing marketing team across multiple functions.
Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.
Event Marketing
Own and execute the company's event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
Drive brand awareness, lead generation, and customer engagement through impactful event programs.
Measure event effectiveness and optimize ROI through data-driven insights.
Product Marketing
Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
Performance Marketing
Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
Manage marketing budgets effectively to maximize ROI and campaign performance.
Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.




Brand & Enterprise Marketing
Strengthen brand visibility and market presence within target enterprise segments.
Develop integrated marketing campaigns that support business growth and market expansion.
MBA from a reputed business school (strongly preferred) .

- B.Tech or equivalent technical degree (preferred) .
- 8+ years of progressive marketing experience with a solid career growth trajectory.
- Proven experience leading and managing marketing teams.
- Experience working with enterprise customers in B2B environments .
- Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
- Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

io headquartered in Mumbai, is a Meta award-winning AI conversational CX stack, designed to unlock conversation-led sales, marketing, and customer engagement use-cases at scale for enterprises . Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE and serves large clients across various industries like BFSI, Real Estate, Travel, EdTech, Healthcare, Auto, Retail and FMCG. Leading brands such as MakeMyTrip, Piramal Finance, CoinDCX, AU Bank, Lodha Developers among many others trust DoubleTick to power their customer conversations .
The UX friendly enterprise communication suite features a full-stack conversational platform featuring conversational centralization, automation and analytics across channels like WhatsApp chat, WhatsApp Voice, WhatsApp Groups, PSTN Calls among 10+ other channels. With its AI Agent Builder and Bot Studio enterprises can create and deploy complex AI Agents and Bots across chat and voice in minutes.

📌 Senior Marketing Manager - CRM (Mumbai)
🏢 DoubleTick
📍 Mumbai