Role Overview:
We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints — from blogs and website pages to emailers and push notifications.

You will play a key role in shaping Aza's voice, ensuring it stays engaging, aspirational, and true to the brand's identity.

Location : Prabhadevi (Work from office)

Key Responsibilities:

Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone.
Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions.
Collaborate with design and marketing teams to conceptualize copy + creative directions for campaigns.
Maintain consistent brand voice across all communication channels.
Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives.
Support product descriptions and landing pages with impactful storytelling.

Requirements:





- 2–3 years of content writing experience, preferably in fashion, lifestyle, or luxury.
- Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications).
- Solid understanding of fashion trends, tone, and terminology.
- Excellent grammar, editing, and proofreading skills.
- Ability to balance creativity with SEO and marketing objectives.
- Experience collaborating with design and marketing teams.

Preferred Skills & Experience:

Familiarity with tools like Wordpress and CRM platforms.
Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics.
Experience writing for luxury, designer, or e-commerce brands.
Experience writing for international audiences (US, UK, or Middle East) is a plus.
A natural sense of aesthetics and passion for luxury fashion communication.
Knowledge of content performance metrics — open rates, CTRs, and engagement trends.

📌 SEO & Marketing Content Writer (Mumbai)
🏢 Aza Fashions
📍 Mumbai