Job Description The Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
Performance Management & Optimization
Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.
Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.
Build advanced performance dashboards and insight-driven monthly/quarterly review decks.
Interpret complex data to drive actionable strategies and next-step recommendations.
Manage forecasting, budget allocation, pacing, and scenario planning.
Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
Lead performance review calls, present insights, set expectations, and drive decision-making.
Build long-term relationships based on transparency, growth, and data-driven recommendations.
Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM,



landing pages, creative direction).
Lead and mentor a team of performance marketers and associates.
Define processes, optimization checklists, creative testing frameworks, and best practices.
Conduct skill assessments, training sessions, and growth plans for team members.
Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

5–8 years of hands-on experience in performance marketing, with strong eCommerce/D2C experience.
Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.
Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue.
Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.
Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.
Ability to build and present high-level strategic plans and performance reviews.
Strong leadership skills with experience managing and growing high-performing teams.
Experience managing multiple accounts with high budgets in a fast-paced agency workplace.

Experience with Shopify, landing page tools, or CRO testing platforms.
In case you value the opportunity to work on real & challenging Marketing problems
In case you value contributing to the organisation beyond your call of duty; into your learning for the long term
In case you want to work on the cutting edge of marketing problems and use the
In case you are looking for a place for the long term where you can keep growing
Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)
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