We are an IT services company that designs and builds digital platforms for clients across industries. We're looking for a sharp, AI-native marketer who can fill our sales pipeline with qualified B2B leads and use tools like Claude and ChatGPT to work faster and smarter than a traditional marketing team.

Location : Gurgaon

Experience : 0-2

What You'll Do

- Plan, launch, and optimise paid campaigns on LinkedIn Ads, Google Ads (Search, Display, YouTube), and Meta Ads to generate qualified B2B leads for our IT services and digital platform offerings.
- Use AI tools (Claude, ChatGPT, Gemini, Perplexity, etc.) every day for market research, competitor analysis, ICP and persona building, ad copy, landing page content, email sequences, and campaign analysis.
- Develop sales strategies and outreach plays with AI, such as identifying target industries, mapping decision-makers, and building account-based campaigns for high-value prospects.
- Build and test multiple ad variants, audiences, and landing pages through structured A/B testing.
- Track and report key metrics like cost per lead, click-through rate, conversion rate, MQL-to-SQL ratio, and pipeline contribution, and turn data into clear recommendations.
- Work closely with the sales/BD team to improve lead quality, nurture flows, and handover.
- Set up and maintain campaign tracking,



including conversion pixels and lead flow into the sales pipeline.
- Explore and build simple AI-powered workflows and automations to scale marketing output.

Who Will Be a Good Fit

- 0–3 years of experience in performance marketing, demand generation, or growth, preferably at an IT services company, SaaS firm, or digital marketing agency.
- Hands-on experience running at least one of LinkedIn, Google, or Meta ad campaigns (freshers with strong personal projects, certifications, or internship results are welcome).
- Strong, demonstrable command of AI tools. You should be able to show how you've used Claude/ChatGPT to research a market, build a strategy, or produce campaign assets, not just write a caption.
- Analytical mindset with comfort in Excel/Google Sheets and ad dashboards.
- Exposure to B2B marketing for IT services, software development, or digital transformation.
- Certifications: Google Ads, Meta Blueprint, LinkedIn Marketing Labs, HubSpot.
- Understanding of the B2B sales funnel, lead scoring, and lead nurturing.
- Basic familiarity with landing page builders and website content management.

Why Join Us

- Direct impact on company revenue and pipeline.
- Freedom to experiment with the latest AI tools and build your own workflows.
- Rapid learning curve across B2B marketing, sales strategy, and technology.

📌 Demand Generation (India)
🏢 Unthinkable Solutions
📍 India