RUPIYA FINNOVATIONS
Job Description
B2B Sales Executive
FunctionSales Corporate / InstitutionalLocation[Location]Reports To[Reporting Manager Name / Designation]Employment TypeFull-timeExperience25 years in B2B / corporate sales, preferably AgriTech, FMCG or commoditiesRole Summary
Rupiya Finnovations is looking for a B2B Sales Executive to drive new corporate business and manage institutional client relationships. The role owns the full sales cycle for corporate accounts: from lead generation and pitching through to closure and onboarding;and is accountable for revenue growth from the corporate segment. This is an individual-contributor, target-carrying role suited to someone who is comfortable prospecting cold, running structured sales conversations with senior stakeholders, and closing.
Key Responsibilities
Identify, prospect, and build a qualified pipeline of corporate clients for Rupiya Finnovations'
Own the end-to-end B2B sales cycle: lead generation, first meeting/pitch, proposal, commercial negotiation, and closure.
Build and manage relationships with key decision-makers at target corporates: Finance, HR, Procurement or relevant function heads depending on the offering.
Prepare and deliver client presentations, proposals and commercial pitches tailored to corporate buyers.
¢ Maintain accurate pipeline and account data in the CRM; report weekly on pipeline movement, conversion, and forecast.
¢ Support post-sale account management for renewals, upsell, and reference generation from existing corporate clients.
Key Result Areas (KRAs)




¢ Monthly/quarterly current corporate client acquisition and revenue target
¢ Pipeline coverage ratio and conversion rate (lead to closure)
¢ Sales cycle time from first contact to closure
¢ Client onboarding turnaround and handover quality to operations
¢ CRM hygiene and reporting discipline
Candidate Requirements
¢ 25 years of B2B / corporate sales experience; BFSI, NBFC, fintech, or financial services background strongly preferred.
¢ Demonstrated track record of carrying and meeting a sales target in a corporate-facing role.
¢ Comfortable with cold outreach, structured sales processes, and CRM-driven pipeline management.
¢ Graduate degree required; MBA or equivalent is a plus but not mandatory.
¢ Strong written and verbal communication; able to hold a room with senior corporate stakeholders.
Skills & Attributes
¢ Consultative selling and negotiation skills
¢ Ownership mindset: comfortable working with minimal hand-holding in a lean, early-stage sales team
¢ Numbers-oriented; reads and reports on pipeline and conversion data without being chased
¢ High resilience: persistent through longer corporate sales cycles and multiple stakeholder approvals
¢ Proficiency with CRM tools (Salesforce, Zoho, HubSpot or similar) and MS Office/Google Workspace
Compensation
Fixed CTC of 3.75Lpa - 4.25Lpa, plus a variable/incentive linked to individual sales targets. Final compensation will be based on the candidate's experience and negotiation, benchmarked against Rupiya Finnovations' compensation framework.

📌 B Sales Executive (Ahmedabad)
🏢 Rupiya Finnovations
📍 Ahmedabad