06 Nov
|
Talent Corner HR Services
|
Mumbai Suburban
06 Nov
Talent Corner HR Services
Mumbai Suburban
Key Responsibilities
- Lead the overall digital performance strategy across D2C, marketplaces and quick commerce.
- Develop media strategies, budgets and KPIs aligned to each brand's growth stage and business objectives.
- Manage Meta, Google and other paid digital channels for D2C acquisition, conversion and retargeting.
- Own and optimise Amazon and Flipkart advertising, driving visibility, traffic, conversion and sales.
- Lead performance marketing across Blinkit, Zepto, Swiggy Instamart and other emerging quickcommerce platforms.
- Generate sharp, actionable insights on creative performance and requirements, and work closely with respective Brand teams to develop the monthly creative strategy for performance marketing.
- Work closely with Brand, E-commerce, Sales, CRM and Creative teams to ensure performance marketing supports the broader business strategy.
- Analyse campaign, channel and SKU-level performance and continuously optimise ROAS, CAC, conversion and revenue.
Candidate Profile
- Strong experience across D2C, marketplaces and quick commerce.
- Hands-on experience with Meta, Google and Amazon Ads; Flipkart and quick-commerce advertising experience preferred.
- Strong understanding of ROAS, CAC, CVR, CPC, CPM, AOV and LTV.
- Ability to manage multiple brands with different consumer journeys, growth stages and business objectives.
- Solid stakeholder and agency management skills.
- Experience in FMCG, consumer brands, sports nutrition, lifestyle or e-commerce is an advantage.
📌 Performance Marketing Manager (Mumbai Suburban)
🏢 Talent Corner HR Services
📍 Mumbai Suburban