Reporting To: Senior Digital Strategist

Shift: EMEA

Role Overview

We are looking for an experienced SEO/AEO Specialist or Analyst to drive organic and AI-search visibility across traditional search engines and emerging platforms such as Google AI Overviews and ChatGPT. The role will cover Technical SEO, Content SEO, AEO/GEO, structured data, analytics, and enterprise website optimization.

Experience with Adobe Experience Manager (AEM) and enterprise SEO platforms would be a strong advantage.

Key Responsibilities

- Develop and execute SEO, AEO and GEO strategies across content and technical workstreams.
- Conduct keyword, search-intent, competitor, content-gap and AI prompt/query research.
- Identify and optimize evergreen and high-value content to improve organic and AI-search visibility.
- Drive content optimization across metadata, headings, internal linking, FAQs, structured content and schema.
- Conduct technical SEO audits covering crawlability, indexation, canonicals, hreflang, redirects, sitemaps, broken links and Core Web Vitals.
- Implement and validate structured data/schema, including Article, Person, Organization and other relevant types.
- Monitor AI visibility, citations/mentions, prompt coverage, Share of Voice and competitor performance.
- Partner with Content, Technology, UX, Analytics, Digital Operations and SMEs to implement SEO/AEO recommendations.




- Track performance through analytics and SEO platforms and translate findings into actionable recommendations.
- Stay current with Google algorithm updates, AI-search developments and emerging SEO/AEO practices.

Tools & Platforms

Hands-on experience with several of the following:

- SEO/AEO: BrightEdge, SEMrush, Ahrefs, Screaming Frog, Google Search Console, Siteimprove.
- Analytics: GA4, CJA, Looker Studio
- Technical: Schema.org, Rich Results Test, PageSpeed Insights, Lighthouse, GTM

Required Experience

- 5-6 years of hands-on SEO experience across enterprise or large-scale websites.
- Robust knowledge of Technical SEO, Content SEO and analytics.
- Practical understanding of AEO, GEO and AI-search optimization.
- Experience with structured data, Core Web Vitals, international SEO and content optimization.
- Strong analytical, communication and stakeholder-management skills.

Positive to Have

- Hands-on Adobe Experience Manager (AEM) experience.
- Experience with BrightEdge and SEMrush.
- Experience with large-scale CMS/content migrations.
- Multi-market/international SEO experience, including hreflang.
- Experience in financial services or another regulated industry.
- Experience working with Content, SMEs, Editorial and Compliance teams.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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