We are looking for a agile, result-oriented Digital Marketing & Product Marketing Manager with a strong background in the IT industry to lead our digital marketing initiatives, brand development, product positioning, and go-to-market (GTM) strategies.
Role & responsibilities :
1. Digital Marketing Strategy & Execution
- Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
- Manage end-to-end digital marketing activities across SEO, SEM/PPC, social media, email marketing, content marketing, and other relevant digital channels.
- Plan and execute integrated marketing campaigns to generate qualified leads and improve brand visibility.
- Analyze campaign performance and implement data-driven improvements.
2. Brand Building & Brand Strategy
- Develop and execute brand-building strategies to strengthen the company's market positioning and brand identity.
- Establish consistent brand messaging, value propositions, and communication across all marketing channels.
- Search Engine Optimization (SEO) & Website Growth
- Develop and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, content optimization, and backlink planning.
3. Go-to-Market (GTM) Strategy
- Develop and execute end-to-end go-to-market strategies for new and existing IT products and services.
- Identify target markets, ideal customer profiles (ICPs), customer segments, and buyer personas.
- Develop launch plans covering pre-launch, launch, and post-launch marketing activities.