Job Summary

Role: Specialist - Product Marketing

Experience: 3 to 5 Years

Job Location: Chennai

Key Responsibilities

- Product Listing Management
- Create, maintain, and optimize product listings across multiple marketplaces.
- Ensure listing content complies with marketplace policies and brand guidelines.
- Manage product variations, parent-child relationships, attributes, and catalog structure.
- Coordinate current product launches and listing updates.

- Content Optimization

- Develop and optimize product titles, bullet points, descriptions, A+ Content, and Brand Store content.
- Conduct keyword research to improve organic rankings and search visibility.
- Continuously test and improve listing content to maximize conversion rates.

- Catalog Data Management

- Manage product data, specifications, images, videos, and digital assets.
- Ensure catalog accuracy, completeness, and consistency across all listings.

- Performance Monitoring Analytics

- Track key performance indicators (KPIs) including:
- Sales revenue
- Conversion rate
- Buy Box percentage
- Organic rankings
- Click-through rate (CTR)
- Traffic and impressions
- Analyze listing performance and identify opportunities for growth.
- Generate regular reports and actionable insights for stakeholders.
- Identify category trends, customer behavior patterns, and competitive opportunities.

Skills Required

- Ability to create, update,



and optimize product listings across marketplaces such as Amazon, Walmart, eBay, and Wayfair while ensuring compliance with platform guidelines.
- Strong skills in writing and enhancing product titles, bullet points, descriptions, A+ Content, and brand content to improve customer engagement and conversions.
- Knowledge of marketplace SEO and keyword research techniques to improve product visibility, search rankings, and organic traffic.
- Experience managing product catalogs, SKUs, attributes, variations, and digital assets while maintaining data accuracy and consistency.
- Ability to monitor KPIs such as sales, conversion rates, CTR, Buy Box percentage, traffic, and impressions, and provide actionable insights.
- Understanding of online retail operations, marketplace trends, customer buying behavior, and best practices for product merchandising.
- Proficiency in Excel/Google Sheets for data analysis, reporting, trend identification, and performance tracking.
- Strong collaboration and stakeholder management skills to coordinate product launches, listing updates, and cross-functional initiatives effectively.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Specialist - Marketing (Product Marketing) (Chennai)
🏢 OJCommerce
📍 Chennai