Key Roles and Responsibilities

1. Business Development and Market Expansion

- Identify new business opportunities in the cattle feed market.
- Develop and expand business in new geographical areas and territories.
- Identify potential markets, dairy farms, milk collection centres, and livestock farmers.
- Explore opportunities with dairy cooperatives, farmer producer organizations (FPOs), and commercial dairy farms.
- Develop strategies to increase market penetration and brand awareness.
- Study competitors' products, pricing, quality, and market strategies.

2. Sales and Revenue Generation

- Develop and implement sales plans to achieve monthly, quarterly, and annual targets.
- Generate new customers and increase sales among existing customers.
- Promote cattle feed products such as:

- Pellet cattle feed
- Mash cattle feed
- Dairy cattle feed
- Calf starter feed
- Mineral mixtures
- Bypass protein feed
- Special nutritional supplements

- Monitor sales performance and take corrective actions to achieve targets.
- Develop institutional sales and bulk sales opportunities.

3. Dealer and Distributor Network Development

- Appoint new dealers, distributors, and stockists.
- Develop and maintain robust relationships with existing channel partners.
- Identify potential distributors based on market potential and business capacity.
- Ensure product availability across assigned territories.
- Monitor distributor sales, stock levels, payments, and market performance.




- Develop dealer incentive schemes and promotional activities.

4. Farmer Relationship Management

- Build relationships with dairy farmers, livestock owners, and progressive dairy entrepreneurs.
- Conduct regular farm visits and understand farmers' nutritional requirements.
- Explain the benefits of balanced cattle nutrition.
- Educate farmers about proper cattle feed usage and feeding practices.
- Collect farmer feedback regarding product quality and performance.
- Develop farmer loyalty and repeat-purchase business.

5. Market Research and Competitor Analysis

- Conduct regular market surveys.
- Analyze competitor brands, product prices, packaging, and promotional schemes.
- Identify customer expectations and changing market requirements.
- Evaluate market demand for different cattle feed categories.
- Share market intelligence and competitor activities with management.
- Recommend new product opportunities based on market demand.

6. Marketing and Promotional Activities

- Plan and execute cattle feed promotional campaigns.
- Organize farmer meetings, dealer meetings, and veterinary awareness programmes.
- Conduct product demonstrations and feeding awareness sessions.
- Coordinate with veterinarians, animal nutritionists, and dairy consultants.
- Participate in dairy exhibitions, agricultural fairs, and livestock events.
- Develop local marketing activities to improve brand visibility.

📌 Business Development Manager (East Godavari)
🏢 Vallabha Feeds
📍 East Godavari