Location:
Gurgaon, Haryana

Job Type
Full-Time | On-Site

Experience:
5+ Years Industry: QSR / FMCG / D2C / Food & Beverage Frozen Fun (a premium gelato brand) is looking for a Head of Sales to take end-to-end ownership of our online revenue channels and build the next phase of our delivery and Quick Commerce business. This is a highly entrepreneurial, hands-on role for someone who can combine revenue growth, platform management, performance marketing, menu optimization, and solid commercial understanding.

Key Responsibilities
1. E-commerce & Revenue Ownership
• Own the online sales and revenue targets across Swiggy, Zomato, Blinkit, Zepto, Instamart, and other relevant platforms.
• Drive growth in orders, GMV, AOV, repeat purchases and contribution margin.
• Develop channel-wise growth strategies based on customer behaviour, outlet potential and market opportunity.
• Monitor performance at outlet, city and platform level and take corrective actions quickly. 2. Quick Commerce Growth
• Lead the expansion and optimization of Frozen Fun across Blinkit, Zepto and other Q-comm.
• Manage product assortment, pricing, promotions, availability, visibility, and platform-level performance.
• Identify opportunities to increase sales through new SKUs, pack sizes, bundles, and seasonal offerings.
• Work closely with operations and supply chain teams to maintain high availability and minimize stock-outs. 3. Swiggy & Zomato Management
• Own the commercial and operational performance of Frozen Fun across food-delivery platforms.
• Optimize menu architecture,



pricing, offers, combos, merchandising, and visibility.
• Improve conversion through better menu presentation, product assortment, and promotional strategy.
• Track outlet-level performance and identify underperforming stores for focused interventions. 4. Performance Marketing & Promotions
• Plan and manage platform advertising and promotional spend across channels.
• Optimize CPC/CPM-based campaigns to maximize ROAS and incremental revenue.
• Develop city, outlet, and geo-targeted campaigns based on demand and customer cohorts.
• Evaluate campaign performance and continuously improve spend efficiency. 5. Menu, Pricing & AOV Optimization
• Develop high-margin combos, bundles and value propositions to increase AOV and profitability.
• Analyze SKU-level performance and identify opportunities to improve product mix.
• Work with the product and marketing teams on new launches, seasonal products, and promotional offerings.
• Balance consumer pricing, discounts, commissions, and contribution margins to drive profitable growth. 6. Data & Business Analytics
• Build and track dashboards covering GMV, orders, AOV, conversion, ROAS, CAC, discounts,



commissions, and contribution margin.
• Analyze outlet-wise and channel-wise performance to identify growth opportunities.
• Use data to understand customer behaviour, demand patterns, repeat rate, and product performance.
• Convert insights into clear, measurable action plans. 7. Cross-Functional Coordination
• Work closely with Operations, Supply Chain, Marketing, Finance and Product teams to ensure seamless execution.
• Coordinate with platform account managers and commercial teams to negotiate visibility, campaigns, commissions, and growth opportunities.
• Ensure product availability and operational readiness across all relevant outlets. Requirements
• 5+ years of experience in E-commerce, Quick Commerce, Food Delivery, QSR, FMCG, D2C, or a similar consumer business.
• Experience managing Swiggy and Zomato, with a strong understanding of their merchant/vendor ecosystems.
• Hands-on experience with Blinkit, Zepto, Swiggy Instamart, or other Quick Commerce platforms is highly preferred.
• Strong understanding of hyperlocal demand, outlet-level performance, and digital merchandising.
• Experience managing meaningful digital advertising and promotional budgets.
• Strong commercial acumen with an understanding of P&L;, margins, discounts, commissions and contribution economics.
• Advanced Excel/Google Sheets skills and strong analytical ability.
• Excellent communication, stakeholder management and execution skills.

📌 Head of Sales – Q-Comm (Gurugram)
🏢 Frozen Fun Gelato
📍 Gurugram