Company: ScaleUp

Location:
HSR Layout, Bengaluru Duration: 4 Months Employment Type: Full-Time, Paid Internship Work Model: Hybrid (Minimum 3 days per week from office) Career Opportunity: Potential full time employment based on performance Build Your Marketing Career Beyond the Classroom Great brands are built on powerful ideas, deep consumer understanding, creative thinking, and exceptional execution. Here's your opportunity to learn how it all comes together. At ScaleUp, we are looking for curious, ambitious, and motivated marketing students who want to go beyond textbooks and gain meaningful exposure to the world of brand management, strategic marketing, and client relationship management. As a Brand Marketing & Key Account Management Intern, you will work alongside experienced marketing professionals, contribute to live client assignments, participate in strategic discussions, and understand how marketing initiatives translate into measurable business outcomes. You will also gain exposure to business development, influencer and celebrity marketing, creative production, and integrated marketing campaigns. You don't need to be an expert in all these areas. We value strong marketing fundamentals, intellectual curiosity, initiative, and the willingness to learn and take ownership. About ScaleUp ScaleUp is a Bengaluru-based integrated growth marketing and strategic consulting agency helping ambitious businesses build stronger brands, unlock market opportunities, and achieve measurable business growth. Founded by seasoned business and marketing leaders Joydeep Biswas (IIM Lucknow alumnus) and Debashis Barman (experienced creative and production leader), ScaleUp brings together extensive industry experience, strategic business thinking, creative excellence, and marketing execution expertise. Unlike conventional digital marketing agencies, ScaleUp operates across the entire marketing value chain—from business and product strategy, brand positioning and transformation to creative development, advertising film production, integrated marketing campaigns, and marketing investment optimisation. At ScaleUp, we don't just execute marketing activities. We connect strategy, creativity, and execution to create meaningful business impact. Website: https://www.scaleupgrowth.in/ What You'll Be Working On Your primary responsibilities will focus on brand management, key account coordination, and marketing campaign support, with guidance from our experienced team. 1. Brand Management & Marketing Strategy
• Assist in developing brand positioning, marketing communication strategies, and marketing plans for client brands.
• Conduct market research, competitor analysis, and consumer insights studies.
• Support the preparation of brand strategy presentations, campaign briefs, and marketing recommendations.
• Help ensure brand consistency across communication channels and marketing initiatives. 2. Key Account & Client Relationship Management
• Support the account management team in managing client relationships and day-to-day communication.
• Participate in client meetings, brainstorming sessions, and project reviews.
• Coordinate with creative, digital marketing, and production teams to facilitate timely delivery of client assignments.
• Assist in tracking project timelines, deliverables, client feedback, and approvals. 3. Integrated Marketing Campaigns & Execution
• Assist in planning and coordinating integrated marketing campaigns across digital and offline channels.




• Support the development of content calendars, campaign briefs, and creative communication materials.
• Collaborate with internal teams to understand campaign execution, performance monitoring, and optimisation.
• Contribute fresh ideas for brand activation, consumer engagement, and marketing innovation. Additional Learning & Exposure Opportunities Beyond your primary responsibilities, you will have opportunities to explore other important aspects of the marketing and advertising industry, depending on project requirements and your interests. Business Development & Growth
• Support prospective client research, market mapping, and identification of business opportunities.
• Gain exposure to the development of business proposals, client pitches, and agency presentations.
• Understand how strategic marketing agencies identify, engage, and acquire new clients. Influencer, Model & Celebrity Management
• Assist in identifying relevant influencers, models, content creators, and celebrity talent for brand campaigns.
• Gain exposure to talent coordination, qualified communication, and campaign collaboration processes.
• Understand how influencer and celebrity associations are evaluated for brand suitability and campaign effectiveness. Marketing Research & Performance Analysis
• Explore consumer research methodologies, industry analysis, and competitive benchmarking.
• Assist in preparing marketing reports and evaluating campaign performance.
• Understand how marketing effectiveness is measured against business and brand objectives. What You'll Learn at ScaleUp We believe an internship should be more than an academic requirement. It should be an opportunity to develop practical skills, professional confidence, and a deeper understanding of the industry. During your four-month journey, you will gain:
• Strategic Brand Management: Learn how brands are positioned, differentiated, communicated, and developed in competitive markets.
• Integrated Marketing Communication: Understand how advertising, digital marketing, PR, influencer marketing, creative production, and offline campaigns work together.
• Consumer & Market Insights: Explore how consumer behaviour, customer research, and market intelligence influence marketing decisions.
• Professional Client Management: Develop skills in client communication, project coordination, presentation, and stakeholder management.
• Business & Commercial Thinking: Understand the connection between marketing investment, customer engagement, business development, and measurable growth.
• Cross-Functional Industry Exposure: Collaborate with brand strategists, designers, digital marketers, filmmakers, and creative professionals.
• Mentorship & Feedback: Receive guidance from experienced professionals, with opportunities to learn through live projects, collaborative reviews, and practical feedback. Most importantly, you'll learn to think beyond individual marketing channels and develop a broader understanding of how marketing contributes to business growth.



Who We're Looking For We welcome applications from enthusiastic students and recent graduates who are passionate about marketing, branding, consumer behaviour, and business. Educational Background Currently pursuing or recently completed a Bachelor's or Master's degree in:
• Marketing
• Business Administration / Management
• Mass Communication / Advertising
• Commerce or other relevant disciplines Preferred Knowledge & Skills Marketing Fundamentals We are looking for candidates with a sound foundational understanding of:
• Marketing Management & Integrated Marketing Communication (IMC): How different marketing and communication channels work together to achieve brand and business objectives.
• Branding & Brand Management: Basic concepts of brand positioning, differentiation, brand identity, and brand equity.
• Consumer Behaviour: Consumer psychology, purchase decision-making, segmentation, targeting, and customer insights.
• Market Research: Fundamental understanding of primary and secondary research, qualitative and quantitative methods, and competitive analysis.
• Digital Marketing: Familiarity with social media marketing, content marketing, SEO, paid advertising, influencer marketing, and digital performance metrics. Professional Skills & Attributes
• Strong written and verbal communication skills in English.
• Good analytical thinking, research aptitude, and problem-solving ability.
• Proficiency in MS PowerPoint, Excel, and Google Workspace.
• Ability to organise information and prepare structured presentations.
• Good interpersonal skills and the confidence to communicate professionally.
• Ability to collaborate with teams, manage assignments, and meet deadlines.
• Creativity, curiosity, attention to detail, and a proactive attitude. Prior professional experience is not mandatory. We are more interested in your conceptual clarity, willingness to learn, communication ability, and potential to grow. Internship Structure & Career Opportunity Duration: 4 months Type: Full-Time, Paid Internship Office

Location:
HSR Layout, Bengaluru Work Arrangement: Minimum 3 days per week from our office, with flexible working arrangements for the remaining days based on project requirements. Potential Pre-Placement Offer (PPO) At ScaleUp, we believe in identifying and nurturing promising young talent. High-performing interns may be considered for a full time role with ScaleUp upon successful completion of the internship, subject to individual performance, demonstrated competencies, organisational requirements, and internal evaluation. The internship is designed to offer both meaningful professional development and the possibility of building a longer-term career with us. Why Join ScaleUp? Because your first professional experience should expand your thinking, build your capabilities, and help shape your future career. At ScaleUp, you'll have the opportunity to:
• Work on real brands and live business assignments.
• Learn directly from experienced marketing and business leaders.
• Experience both the strategic and creative sides of marketing.
• Gain exposure across industries, clients, and marketing disciplines.
• Develop the confidence and skills required to grow into a marketing professional.
• Be part of an entrepreneurial organisation where fresh perspectives, ideas, and initiative are encouraged. Whether you aspire to become a Brand Manager, Marketing Strategist, Account Manager, or Growth Marketing Professional, this internship can provide a valuable foundation for your career.

📌 Brand Marketing (Bengaluru)
🏢 SCALEUP
📍 Bengaluru