Internship type: Full-time, in-office

Location:
Fort, Mumbai Stipend: INR 10,000 per month Duration: 4 months About Rooftop Rooftop is India's #1 marketplace for everything creative. From original folk and tribal paintings to artist-led courses and cultural experiences, we bring India's living art traditions to a new generation. Our social media is where people discover these art forms, meet the artists behind them and find new ways to explore Indian creativity. We want you helping us shape that conversation. What you will do
• Assist in planning and executing Rooftop's social media content calendar across Instagram, Facebook, LinkedIn and other relevant platforms.
• Research trending formats, audio, memes, conversations and content ideas that can be adapted to Rooftop's brand.
• Write engaging captions, hooks, post copy and creative text for social media.
• Coordinate with the content, design and marketing teams to get posts, Reels and campaigns ready for publishing.
• Assist in creating and publishing Stories, carousels, Reels and other platform-specific content.
• Research artists, art forms, cultural events and creative trends to develop relevant content ideas.
• Keep track of upcoming festivals, occasions and cultural moments for social media campaigns.
• Monitor comments, messages and audience interactions, and help manage the community.
• Track social media performance, including reach, engagement, shares, saves and follower growth.
• Maintain content calendars, publishing schedules and records of published content.




• Study what works across platforms and suggest ideas to improve content performance. Who we are looking for
• Someone who actively follows social media trends and understands what makes content engaging.
• Robust writing skills, with a good sense of internet language, humour and storytelling.
• Familiarity with Instagram, Facebook, LinkedIn and other social media platforms.
• An eye for interesting content, visual trends and creative storytelling.
• Basic understanding of social media analytics and content performance.
• Familiarity with tools like Canva and basic video editing apps is a plus.
• Good research, communication and organisational skills.
• Someone who takes initiative, brings ideas to the table and is comfortable working with deadlines.
• A genuine interest in art, culture, creativity and storytelling. If Indian folk art excites you, even better. What you get
• Hands-on experience managing social media for a growing consumer brand with national reach.
• Exposure to artists, art forms, creators and campaigns across e-commerce, education and cultural tourism.
• An opportunity to experiment with content formats and develop your creative instincts.
• Direct mentorship from the marketing and content teams.
• A portfolio of published work and a chance to grow into a full-time social media or content role. To apply Send your resume along with 2–3 social media content samples, captions, campaign ideas or accounts you have worked on to [email protected]. You can also share a social media page or personal account that showcases your understanding of content and trends.

📌 Social Media Intern (Mumbai)
🏢 Rooftop
📍 Mumbai