Job Description
– Digital Marketing Manager Department: Digital Marketing Designation: Digital Marketing Manager

Experience:
5+ Years

Location:
Bangalore Employment Type: Full-Time | Work From Office Job Overview We are looking for a highly skilled and performance-driven Digital Marketing Manager with strong expertise in Google Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), GTag implementation, conversion tracking, and lead generation. The candidate will be responsible for planning, executing, monitoring, and optimising digital marketing campaigns with a primary focus on generating high-quality business inquiries and maximising ROI. The role also involves managing and leading the SEO team, ensuring organic growth, improving website visibility, and implementing data-driven marketing strategies. The ideal candidate should have strong analytical capabilities, leadership skills, and hands-on experience in managing performance marketing campaigns. 1. Key Roles & Responsibilities A. Google Ads & Performance Marketing Plan, execute, and manage Google Ads campaigns. Manage Search Ads, Display Ads, Performance Max, Remarketing and YouTube Ads. Develop lead generation strategies to achieve monthly inquiry targets. Optimise campaigns to reduce Cost Per Lead (CPL). Improve conversion rates and maximise Return on Ad Spend (ROAS). Conduct keyword research, competitor analysis and audience targeting. Prepare campaign budgets and allocate advertising spend effectively. Monitor daily campaign performance and take corrective actions. Implement A/B testing for ad copies, landing pages and campaigns. Identify opportunities to improve lead quality and conversion performance. B. GTag, GTM & Conversion Tracking Strong hands-on experience in Google Tag Manager (GTM). Implement and manage Google Tag (GTag) across websites. Configure Google Analytics 4 (GA4). Set up conversion tracking for: Website form submissions. Phone call inquiries. WhatsApp clicks. Contact form submissions. Landing page conversions. Thank-you page tracking. Implement enhanced conversions wherever applicable. Configure Google Ads conversion tracking. Track user behaviour and website engagement. Identify tracking errors and resolve implementation issues. Integrate Google Ads, GA4 and GTM for accurate performance reporting. C. Lead Generation & Business Growth Develop comprehensive digital lead generation strategies. Generate qualified inquiries through paid and organic channels. Work closely with the Business Development and Sales teams. Analyse lead quality, conversion ratios and campaign performance. Identify high-performing keywords, locations and audience segments. Develop landing page strategies to improve lead generation.



Monitor inquiry volume and cost per inquiry. Ensure marketing campaigns contribute to business revenue targets. Prepare weekly and monthly lead generation performance reports. D. SEO Team Management Lead and manage the SEO team. Allocate daily, weekly and monthly SEO activities. Develop SEO strategies for multiple websites and service categories. Monitor keyword rankings and organic traffic growth. Manage On-page SEO, Off-page SEO and Technical SEO activities. Ensure proper website indexing and crawling. Monitor Google Search Console performance. Implement structured data and schema markup. Work on website speed, Core Web Vitals and technical optimisation. Manage local SEO and Google Business Profile optimisation. Track organic inquiries and SEO-generated conversions. Conduct regular performance reviews of SEO team members. Prepare weekly SEO activity and performance reports. E. Analytics & Reporting Prepare daily, weekly and monthly digital marketing reports. Monitor: Total inquiries generated. Qualified inquiries. Cost Per Lead (CPL). Cost Per Acquisition (CPA). Conversion Rate. Advertising Spend. Return on Ad Spend (ROAS). Organic Traffic. Keyword Rankings. Website Engagement. Analyse campaign performance and recommend improvements. Present marketing performance reports to management. 2. Technical Skills Required Skill / Platform Expected Expertise Google Ads Expert Google Tag Manager Expert Google Analytics 4 Advanced Google Tag (GTag) Expert Google Search Console Advanced Google Performance Max Advanced Search & Display Ads Expert Conversion Tracking Expert SEO Advanced Technical SEO Advanced WordPress Working Knowledge Meta Ads Intermediate Looker Studio Advanced Landing Page Optimisation Advanced GTM Debugging Advanced AI SEO / AEO / GEO Good to Have 3. Team Management Responsibilities Manage and supervise the SEO team. Establish daily productivity targets for team members. Prepare weekly work allocation and review schedules. Conduct weekly performance meetings. Train team members on updated SEO strategies and Google algorithms. Monitor individual employee performance. Ensure timely completion of SEO deliverables. Coordinate with content writers, web developers and graphic designers. Maintain accountability for organic traffic and inquiry growth. 4. Key Performance Indicators (KPIs)



The candidate will be evaluated based on the following: KPI Performance Measurement Lead Generation Achievement of monthly inquiry targets Google Ads Performance CPL and conversion rate Campaign ROI ROAS and campaign profitability Conversion Tracking Accuracy of tracking implementation SEO Performance Organic traffic growth Keyword Rankings Improvement in targeted keyword positions Organic Lead Generation Monthly SEO-generated inquiries Team Management SEO team productivity Reporting Timely and accurate reports Website Performance Technical SEO and conversion optimisation 5. Educational Qualification & Experience Bachelor's degree in Marketing, Business Administration, IT or a related field. Minimum 5 years of experience in digital marketing. Strong hands-on experience managing Google Ads campaigns. Proven experience in Google Tag Manager, GA4 and GTag implementation. Experience in generating B2B leads. Previous experience managing and supervising an SEO team. Strong analytical, communication and leadership skills. 6. Preferred Candidate Profile Should be a hands-on performance marketer, not just a campaign coordinator. Must have practical experience in Google Ads account management. Should be capable of independently implementing and debugging conversion tracking. Must understand the complete lead generation funnel. Should have experience managing multiple websites and campaigns. Must be comfortable handling monthly advertising budgets. Should be target-oriented and revenue-focused. Must have the ability to manage, motivate and improve the productivity of the SEO team. 7. Primary Objective of the Position The primary objective of the Digital Marketing Manager is to: 1. Generate maximum qualified business inquiries through Google Ads. 2. Reduce the overall cost per inquiry. 3. Improve Google Ads campaign performance and ROI. 4. Establish accurate GTag, GTM and GA4 tracking systems. 5. Build a strong organic search presence through the SEO team. 6. Improve website traffic, keyword rankings and organic inquiries. 7. Build an accountable and result-oriented digital marketing team. Ideal Candidate We are looking for a Google Ads Specialist with solid technical tracking knowledge who can independently manage performance marketing campaigns while leading an SEO team. The candidate must have the ability to convert advertising budgets into measurable business inquiries and contribute directly to the company's revenue growth. Important: Preference should be given to candidates who have independently managed Google Ads accounts with substantial monthly budgets and can demonstrate actual lead generation results.

📌 Digital marketing Manager (Bengaluru)
🏢 Certvalue - Global Consulting & Certification
📍 Bengaluru