Experience:
7
- 10 years, with at least 3 owning strategy Engagement: Independent contractor, full-time hours, paid monthly

Location:
Remote, India Hours: Core overlap 6:00 9:30 PM IST (3 hours with US Central morning). Remaining hours flexible. Not a night shift. Industry: Medical Devices / Healthcare Products / E-commerce Functional Area: Marketing & Communication SEO / Digital Marketing This is a player-coach role. You will do the majority of the work yourself, working alongside a developer who handles implementation across all properties. As the programme grows you will hire and manage writers and specialists. We are not looking for someone who directs from a distance, and we are not looking for someone who only executes. Each channel has its own website and its own buyer. We are hiring one person to own organic growth architecture across all of them. You will report directly to the owner. The portfolio Four properties live today, three more launching over the next year B2B lead generation on the manufacturing, institutional, and cleanroom properties. Low search volume, high value per visit, no online transaction. Success is a quote request, a sample request, or a phone call. Content is technical specifications, component lists, sterility and packaging data, and cross-references to competitor part numbers. You win on depth and authority over narrow terms. E-commerce conversion on the clinic, dental, and consolidated storefronts. Buyers arrive, compare price, and buy. Success is revenue. The work is Shopify technical SEO, product schema, faceted navigation, variant handling, merchant feeds, and review markup. Very few people are genuinely strong at both. We would rather you tell us honestly which half is your strength than claim equal mastery of each, and we will build the other side around you. One thing to understand about the B2B side: our institutional business is sold primarily by phone. For those properties, the site's job is often to close a credibility gap mid-conversation; a buyer is told to look us up, and what they find decides whether the call continues. That changes what matters on a product page. The problem you're being hired to solve Several hundred SKUs, seven properties, and the same product sometimes belongs on more than one site. An institutional buyer and a self-serve clinic buyer may want the same kit, presented completely differently, at different prices. Get the architecture wrong and you split authority across properties you own, publish duplicate content against yourself, and build seven content programmes instead of one. Get it right and a single structured catalogue produces product, category, procedure and cross-reference pages across every property that needs them. Your first deliverable is the architecture decision, not a content calendar. What you'll own
• Portfolio architecture. What lives where, how properties interlink,



URL and canonicalisation policy, and how the same SKU can appear on an institutional site and a storefront without cannibalising either. This is the first and most consequential thing you will do.
• Programmatic page generation. Several hundred SKUs across orthopedics, imaging, womens health, dental, protective apparel and cleanroom. You will design a system that generates and maintains product, category, procedure and cross-reference pages from a structured catalogue — not hand-written pages, and not a template someone fills in manually.
• AI search visibility (GEO). Our buyers search by specification, part number and competitor cross-reference — precisely the queries AI assistants now answer directly instead of returning links. You will own our citation rate in AI answers: measuring where we are and are not cited, structuring content for extraction, and reporting share of voice against competitors. This is a core responsibility, not an experiment.
• Technical SEO across every property — site structure, internal linking, schema, crawl management, log analysis, Core Web Vitals, on both WordPress and Shopify.
• Launch SEO for three new properties, built on the shared architecture rather than as three separate projects.
• Original product content at scale. Every page must be written from scratch, in our own voice. We expect AI-assisted production, and we expect you to control its two failure modes: near-identical copy across product variants, and claims we cannot substantiate. In a regulated category, what a page says about a product is a compliance question as well as a ranking one.
• Migration hygiene. Products are moving between our properties. Redirects, equity preservation and duplicate-content prevention are part of the job.
• Build the team as we grow. You will hire and manage writers and specialists as the programme expands. You set the standard and review the output. Must have
• 7–10 years in SEO, with at least 3 owning strategy rather than executing someone else’s plan
• Demonstrated programmatic or templated SEO at scale. You have built a system that generated hundreds or thousands of pages from structured data. Be ready to walk through one in detail — what the data source was, how pages were generated, how quality was maintained, and what it produced.
• Generative engine optimisation (GEO). Not familiarity — hands-on work. You have tracked brand citations in AI answers (ChatGPT, Perplexity, Google AI Overviews, Claude),



worked to improve them, and can name the tooling you used and what changed. Everyone now claims GEO on a CV; we will ask you to walk through it on the first call. If your GEO work is recent rather than extensive, say so — we would rather have an honest account and a strong technical foundation than an inflated claim.
• Deep technical SEO: information architecture, canonicalisation, structured data, crawl management, redirect strategy
• Experience across multiple sites, markets or brands — not a single property
• Hands-on with both WordPress and Shopify
• Robust in either B2B lead-generation SEO or e-commerce SEO, and competent in the other
• Expert with Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush
• Still hands-on. You personally run the audits, write the specs, and work in the tools. We will ask what you built or fixed yourself in the last 60 days — if the answer is strategy decks and team reviews, this is not the right role for you.
• Experience hiring and managing writers or SEO contractors, and reviewing their output to a standard
• Excellent spoken and written English. You will be on live calls with US stakeholders
• Able to own outcomes with minimal supervision across a time difference Nice to have
• Healthcare, medical device or another regulated industry where claims are constrained
• Google Merchant Center and product feed optimisation
• Experience in a multi-brand or holding-company portfolio
• SQL, Python or scripting for catalogue and data work Who this is not for Link builders, content writers, or specialists who have only ever run one site or one channel. We are not looking for someone to execute a keyword plan — we need someone who can design an architecture across seven properties and defend the decisions to a skeptical owner. How we'll evaluate you 1. Application with current CTC, expected monthly contractor fee, and notice period 2. 30-minute video call in English 3. Paid exercise, approximately 8 hours. A portfolio architecture problem using our real property list. Paid regardless of outcome 4. Final call with the owner Apply with Your CV, plus a short note covering:
• One programmatic SEO system you built — the data source, how pages were generated, and what it produced
• Your GEO work, specifically. Which brand, which AI platforms, what you measured, what tooling you used, and what changed. Be straight about the depth of it — a modest but real example beats a vague claim, and we will check.
• Which you are stronger at, B2B lead-generation SEO or e-commerce SEO, and why
• In two or three sentences: how you would stop the same product cannibalising itself when it appears on both a B2B site and an e-commerce storefront Applications that do not address these four points will not be reviewed.

📌 SEO & Organic Growth Lead (US Company) (India)
🏢 Sterling Medical Products.
📍 India