Director
- Brand Legend of Toys | Bengaluru, India

Location:
Bengaluru, India

Experience:
6+ Years Function: Brand
· Strategy, Creative & Operations Compensation: No bar for the right candidate WHO WE ARE Legend of Toys (LOT) is a full-stack D2C toys company building two brands from India. LOT Cars covers RC cars and drones, each with a name, a personality, and a cinematic world built around it. LOT Build is our 3D puzzle line, designed for a different kind of play. We are growing fast across both product lines and every channel. We need a senior brand leader who can fuel the growth in a meaningful way. THE ROLE This is a senior role. You will work closely with the founders to drive everything that shapes how LOT is seen and experienced: strategy, creative, content, packaging, listings, campaigns, social media, and PR. You lead a full in-house team of designers, photographers, and videographers. You report directly to the founders. There is no brief that comes from above you. You write them. WHAT YOU WILL OWN Brand Strategy and Positioning
• Work on shaping LOT's brand narrative, visual identity, and market positioning across both LOT Cars and LOT Build
• Shape how LOT is perceived and ensure that perception is consistent, deliberate, and distinctive across every touchpoint
• Evolve the brand as the product range grows and new categories are entered
• Own the brand calendar and ensure every major brand moment is planned, briefed, and executed with intention Creative and Content
• Own all creative output across social, D2C, marketplaces, quick commerce, and offline for both product lines
• Direct shoots, campaigns, and content with full command of what goes out, why, and what standard it has to hit
• Maintain and continuously raise LOT's creative bar. You are the highest standard in the room.
• Work directly with the in-house team on ideation, execution review, and creative feedback Social Media and PR
• Own LOT's social media presence across Instagram, YouTube, and other relevant platforms,



with a clear content and engagement strategy for each channel
• Build and manage PR relationships with media, journalists, and press to drive earned visibility for both LOT Cars and LOT Build Packaging
• Own packaging design direction end to end, from creative brief to final print-ready asset, across both LOT Cars and LOT Build
• Coordinate with manufacturing and operations to ensure specs, timelines, and brand standards are all met
• Ensure every box, insert, and label reflects the LOT identity without compromise Product Listings
• Own listing quality across all platforms: D2C website, Amazon, quick commerce channels, and other marketplaces, for the full catalogue
• Ensure titles, descriptions, images, and A+ content are always on-brand, conversion-optimised, and current
• Work with channel teams to keep listings sharp as the catalogue expands across both lines Marketing
• Help in planning and executing all performance-adjacent campaigns across both LOT Cars and LOT Build, from product launches to seasonal pushes
• Own the brand campaign calendar and decide what goes out, when, at what budget, and with what creative
• Brief internal and external partners with clarity and hold the execution to a high standard Brand Operations
• Act as the operational bridge between brand and the rest of the business, including growth, ops, product, and QC teams
• Own timely delivery of all brand inputs across packaging, creative, and campaign assets to keep launches on schedule
• Build processes that make the brand function predictable, fast, and easy to work with Team Building
• Lead an in-house creative team of designers, photographers,



and videographers
• Hire and develop talent as the brand function and product portfolio grow
• Set the creative bar clearly and hold the team to it every single day WHAT WE'RE LOOKING FOR Experience
• 6 or more years in brand and marketing, with a clear track record inside a D2C brand. This is not negotiable.
• Has led a brand function before, not just contributed to one. You have owned budgets, managed teams, and been accountable for outcomes.
• Hands-on with creative: you can review a shoot, shape a script, rewrite a listing, or redirect a campaign without needing someone else to translate.
• Has built or led a creative team and knows how to hire and develop talent.
• Consumer product background preferred: toys, consumer electronics, lifestyle hardware, or any brand where the product has a strong visual identity. The Person
• Robust on operations: you know how to get brand work done inside a business that is also running manufacturing, logistics, and sales at the same time.
• High-ownership mindset. You are not a consultant who advises. You are the person who gets it done.
• Aesthetic judgment that is sharp and consistent. You notice when something is off before anyone else does.
• Comfortable working directly with founders and being challenged on your decisions. You back your thinking with logic.
• Moves fast and figures things out. You do not need a playbook for every situation. WHY THIS ROLE LOT is building something that does not exist in India yet: two toy brands with genuine worlds, real identities, and products people actually care about. This role will directly contribute to how LOT grows and how the brand shows up across every channel and product line. You will have full ownership, direct access to the founders, a talented in-house team, and the budget and mandate to do the work the right way. If you want to build something genuinely different and leave a visible mark on an Indian brand, this is the role.

📌 Director - Brand (Bengaluru)
🏢 Legend Of Toys
📍 Bengaluru