About The Role
We are looking for a results-driven User Acquisition & Performance Marketing Specialist with hands-on experience in running paid acquisition campaigns across Google Ads, Meta Ads, offerwall platforms, and rewarded advertising networks. The ideal candidate should understand performance marketing, reward-based user acquisition, campaign optimization, and monetization strategies to drive quality users, engagement, conversions, and revenue growth.

Key Responsibilities
• User Acquisition & Paid Campaign Management
• Plan, launch, manage, and scale user acquisition campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising channels.
• Execute app install, user registration, engagement, and conversion-focused campaigns.
• Manage campaign budgets, audience targeting, bidding strategies, and creative testing.
• Optimize campaigns to improve CPI, CPA, CAC, ROAS, and overall acquisition performance.
• Identify new paid acquisition channels and opportunities to scale quality traffic.
• Rewards & Offerwall Campaign Management
• Manage reward-based user acquisition campaigns and offerwall integrations.
• Work with offerwall providers, affiliate networks, publishers, and rewarded traffic partners.
• Plan and execute incentive-based campaigns to increase user engagement and conversions.
• Optimize offer placements, payouts, conversion rates, and reward-driven user journeys.
• Monitor traffic quality, fraudulent conversions, and reward abuse.
• Campaign Performance & Optimization
• Track campaign performance across Google Ads, Meta Ads, and rewarded advertising networks.
• Analyze acquisition funnels, user retention, engagement, and monetization metrics.
• Conduct A/B testing of creatives,



audiences, landing pages, and campaign strategies.
• Monitor daily spending, conversion rates, acquisition costs, and campaign profitability.
• Scale high-performing campaigns while maintaining acquisition efficiency.
• Tracking, Analytics & Reporting
• Set up and manage conversion tracking, pixels, events, postbacks, and attribution.
• Work with Google Analytics 4 (GA4), Firebase, Meta Events Manager, AppsFlyer, Adjust, or similar tools.
• Prepare performance reports covering acquisition, retention, revenue, ROI, and ROAS.
• Collaborate with product, creative, and technology teams to improve campaign performance. Required Skills & Experience
• 2–5 years of experience in User Acquisition, Performance Marketing, or Growth Marketing.
• Robust hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience with rewarded user acquisition, offerwall campaigns, or incentive-based advertising.
• Understanding of Google App Campaigns, Search, Display, and Meta conversion campaigns.
• Knowledge of CPI, CPA, CPC, CPM, CPE, CAC, ROI, and ROAS.
• Experience in campaign tracking, conversion attribution, and performance optimization.
• Ability to independently manage budgets and scale campaigns.
• Strong analytical and problem-solving skills. Preferred Qualifications
• Experience working with offerwall platforms such as Tapjoy, AdGem, AdGate Media, Torox, or similar networks.
• Experience in app-based, browser-based, rewards, gaming, or consumer internet products.
• Knowledge of affiliate marketing, rewarded engagement, and monetization funnels.
• Experience driving both paid user acquisition and post-install engagement.

Skills:
google ads,acquisition campaigns,rewards acquistion

📌 User Acquisition Specialist – Rewards (India)
🏢 Santa Browser
📍 India