Job Description
KRA’s
• Reputation and narrative leadership
• Strategic media and influencer management
• Corporate and policy advocacy
• Leadership and internal stakeholder advisory
• Crisis and reputation risk management
• Digital and brand storytelling narrative

Job Description
- The incumbent will be responsible for
- Reputation and narrative leadership
• Drive integrated communications strategy across businesses
• Build and maintain a positive public image through consistent messaging and transparent communication.
• Engage proactively with stakeholders (customers, partners, media, regulators) to reinforce credibility.
• Monitor and respond to reputational risks swiftly and effectively.
• Represent the organization at key forums, conferences, and industry events. Strategic media and influencer management
• Build high-impact media narratives + influencer ecosystem
• Cultivate and sustain robust relationships with key journalists, editors, and media outlets.
• Identify and engage relevant influencers whose values and audiences align with the brand.
• Ensure strategic placement of thought leadership content, press releases, and stories in high-impact media channels.
• Monitor media and influencer narratives to detect risks early.
• Implement proactive reputation management strategies to counter misinformation or negative coverage. Corporate and policy advocacy
• Engage policymakers, bureaucrats, industry bodies
• Advocate for policies that align with organizational priorities and support sustainable growth.
• Demonstrate commitment to ethical practices, compliance,



and social responsibility in advocacy efforts.
• Anticipate policy changes and regulatory risks that could impact operations and develop proactive strategies to mitigate reputational or compliance challenges.
• Maintain transparent communication about advocacy positions and activities. Leadership and internal stakeholder advisory
• Manage relationships with key internal stakeholders across functions and business units
• Act as strategic advisor to business heads
• Provide timely, data-driven insights and recommendations to senior leadership for decision-making.
• Ensure cross-functional teams are aligned with corporate strategy and narrative.
• Facilitate collaboration between departments to drive unified execution of organizational goals.
• Provide counsel to leadership during sensitive internal issues or crises. Crisis and reputation risk management
• Anticipate and manage communication risks
• Develop and maintain crisis communication and reputation risk management frameworks
• Establish monitoring systems (media, social, stakeholder feedback) to identify potential reputation risks before they escalate.
• Ensure timely, transparent, and consistent communication during crises.
• Maintain strong relationships with government, regulators, media,



and internal stakeholders to enable smoother crisis navigation.
• Implement post-crisis reputation rebuilding strategies.
• Track reputation scores, sentiment analysis, and stakeholder feedback post-crisis. Digital and brand storytelling narrative
• Create and oversee digital content strategies across owned and earned channels
• Drive digital-first narratives, content, design integration
• Craft and maintain a consistent, authentic brand story that reflects the organization’s vision, mission, and values. Requisite Qualification Essential Graduate and post-graduate qualification in any field or Diploma in communications. Preferred Graduate in any discipline with post-graduate qualification from a reputed institute in PR/Communications/Media/Journalism. Requisite Experience Essential 12 years of relevant work experience in PR & Corporate Communication functions. Relevant network with media
- especially with consumer & corporate media. Preferred 3 – 5 yrs of experience in a PR agency Corporate stint post working with an agency. Skills Required Special Skills Required
• Written and oral communication skills
• Ability to manage internal stakeholders.
• Ability to manage media and influence the same to speak on behalf of GEG
• Draw media narratives based on business needs/ goals
• Effective Presentation skills
• Excellent Media relations
• Content Creation experience
• Crisis communication Preferred Skills Required
• Digital (including Social) Media skills
• Understanding of Insights & Analytics

📌 Lead - Corporate Communications and PR (Mumbai)
🏢 Godrej Enterprises Group
📍 Mumbai