The Performance Marketing Specialist owns paid acquisition across the agency's client roster. The role plans, launches, optimises and reports on campaigns for D2C and retail brands, and translates platform data into business outcomes that founders understand.

Must have

3-5 Years Experience

Experience with D2C premium consumer brands

Ad agency experience

Strong understanding of the requirements of premium brands

Strong understanding of creative performance and must be able to share valuable feedback to the design team

Good communication skills.

Responsibilities

- Build full-funnel media plans per client: prospecting, retargeting and retention, with budget split by platform and stage.
- Set targets against business metrics (blended ROAS, MER, CAC, contribution margin), not platform ROAS alone.
- Forecast spend, revenue and lead volumes monthly and flag variance early.

Campaign execution

- Launch and manage campaigns on Meta, Google (Search, Shopping, Performance Max, YouTube, Demand Gen) and marketplace ad platforms.
- Run lead generation for high-ticket categories such as real estate and furniture, including lead quality scoring with sales teams.
- Manage catalogue and energetic product ads for apparel, beauty and home decor stores.
- Structure accounts for clean learning phases, scalable budgets and controlled frequency.

Testing and creative

- Run a structured testing roadmap: hooks, formats, audiences, offers, landing pages.
- Write creative briefs for the design team based on performance data, and feed insights back after each cycle.
- Protect premium positioning: limit discount-led messaging and test value, craft and story angles first.

Measurement and reporting

- Set up and audit tracking: pixels,



Conversions API, GA4 events, UTMs, offline conversion uploads.
- Produce weekly dashboards and monthly client reports with clear actions, not only metrics.
- Present performance and recommendations directly to client founders and marketing heads.

Agency operations

- Manage 4 to 6 client accounts at a time with defined SLAs.
- Document playbooks and SOPs for each platform and category.
- Track platform updates, policy changes and AI-led ad features, and brief the team on what changes.

TECHNICAL SKILLS:

Paid social

Meta Ads Manager: Advantage+ Shopping, catalogue ads, lead forms, CBO and ABO structures, audience and exclusion setup

Paid search and video

Google Ads: Search, Shopping, Performance Max, YouTube, Demand Gen; Merchant Center feed management

Marketplace ads

Amazon Sponsored Products and Brands

Tracking

Meta Pixel and Conversions API, Google Tag Manager, GA4 events and conversions, UTM governance

E-commerce stack

Shopify admin, checkout and product feed basics

Lead management

CRM integration and lead quality feedback loops for high-ticket leads

Analytics

Advanced Excel or Google Sheets, Looker Studio dashboards, cohort and funnel analysis

Business metrics

ROAS, blended ROAS, MER, CAC, AOV, LTV, contribution margin, payback period

Conversion rate optimisation

Landing page audits, A/B testing, heatmap reading

Creative

Writing performance briefs; reading creative metrics (hook rate, hold rate, thumb-stop ratio)

Retention

Coordination with email and WhatsApp flows for repeat purchase

Pay: ₹400,000.00 - ₹600,000.00 per year

Experience

- Performance marketing: 3 years (Required)

Language:
- English (Required)

Work Location: Remote

📌 Performance Marketing Specialist (India)
🏢 Eleven 11 Media
📍 India