Own paid acquisition and the revenue that comes out of it — not just the ads, but the whole funnel from ad engagement to recurring purchase.
This is a business-ownership role dressed as a marketing role. You will lead revenue growth and payback, not click-through rates and app installs.
What you'll own
Spend and channels
- Day-to-day ownership of Meta and Google spends, including how budget is allocated and paced.
- The full campaign lifecycle: creative and audience testing → identifying real signal → scaling it without breaking unit economics.
- Account hygiene and structure — architecture, naming, tracking and attribution setup — so the data is trustworthy enough to decide on.
Requirements
- 2+ years hands-on managing meaningful spend on Meta and Google Ads.
- Has taken a campaign or ad from test to scale personally.
- Robust analytical ability.
- User-funnel understanding.
- Ownership mindset. Comfortable being the single accountable person for an app's paid growth number.
- Available to work from our Bangalore office
Pay: ₹500,000.00 - ₹850,000.00 per year
Benefits
- Flexible schedule
- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Have you run any app install campaigns?
- Do you have experience working with subscription or in-app purchase apps? Are you familiar with tracking trials, churn, and renewals?
- Have you managed Meta and Google Ads budgets directly?