Job Specifications :

Qualification : Any Graduate

Experience : 3 to 4 years (preferably having experience in Women and Child)

Location : Gachibowli, Hyderabad

Job Descripition:

- Plan and execute marketing activities to promote Obstetrics, Gynaecology, Maternity, Paediatrics, Neonatology, NICU, PICU, IVF, and Fertility services.
- Develop strategies to increase OPD consultations, IPD admissions, deliveries, surgeries, and diagnostic services.
- Build and maintain strong relationships with gynaecologists, paediatricians, general practitioners, and referral doctors.
- Develop and manage doctor referral networks, clinics, nursing homes, and healthcare institutions.
- Conduct regular visits to referring doctors, clinics, and hospitals to strengthen referral relationships.
- Identify new referral sources and business development opportunities.
- Plan and organize health camps, medical camps, awareness programmes, and community outreach activities.
- Organize antenatal awareness programmes, breastfeeding awareness sessions, vaccination camps, and child health programmes.
- Develop corporate tie-ups, insurance partnerships, and institutional business relationships.
- Plan and execute digital marketing campaigns through Google, Facebook, Instagram, and other online platforms.
- Monitor and improve the hospital's website, Google Business Profile, online presence, and social media engagement.
- Coordinate with digital marketing agencies for SEO, SEM, social media, and online advertising campaigns.
- Develop promotional materials, brochures, flyers, banners, standees, and hospital service profiles.
- Ensure consistent hospital branding across all marketing and communication channels.
- Develop monthly marketing plans,



promotional calendars, and campaign budgets.
- Monitor marketing expenditure and ensure optimum utilization of the marketing budget.
- Identify new market opportunities and competitor activities.
- Conduct market research to understand patient needs, competitor services, pricing, and market trends.
- Develop strategies to improve maternity packages, delivery packages, paediatric services, and preventive healthcare programmes.
- Coordinate with the IVF and fertility team to promote fertility services and patient counselling programmes.
- Coordinate with the front office and patient relations teams to improve enquiry conversion and patient follow-up.
- Monitor patient enquiries, lead generation, conversion rates, and source-wise patient acquisition.
- Ensure timely follow-up of all marketing-generated enquiries.
- Monitor OPD footfall, IPD admissions, referral conversions, and revenue generated through marketing activities.
- Develop and maintain relationships with corporate companies, schools, colleges, and community organizations.
- Plan promotional activities during special occasions such as Women's Day, Mother's Day, Children's Day, and World Breastfeeding Week.
- Coordinate with doctors to create healthcare awareness content, educational videos, articles, and patient information materials.




- Ensure ethical marketing practices and compliance with applicable healthcare advertising guidelines.
- Obtain necessary approvals for all promotional campaigns and marketing communication.
- Coordinate with hospital management, doctors, and department heads for marketing initiatives.
- Monitor online patient reviews, feedback, and hospital reputation.
- Develop strategies to improve patient satisfaction, retention, and word-of-mouth referrals.
- Prepare daily, weekly, and monthly marketing performance reports.
- Submit monthly marketing MIS reports to the management.
- Track marketing KPIs, campaign performance, lead generation, and return on marketing investment.
- Manage and guide the marketing team, business development executives, and field marketing staff.
- Set individual targets and monitor the performance of marketing executives.
- Conduct regular marketing team meetings and review business development activities.
- Identify opportunities for new service launches, speciality promotions, and hospital expansion.
- Coordinate with the finance department for marketing budgets, vendor payments, and campaign expenses.
- Ensure proper documentation of marketing activities, referral visits, campaigns, and business development initiatives.
- Improve the hospital's brand image, market reputation, and competitive positioning.
- Develop long-term marketing strategies to increase patient loyalty and hospital growth.
- Achieve monthly, quarterly, and annual marketing targets assigned by hospital management.

Interested candidates may call or share your resume on (phone hidden)

Regards,

Ms.Satya HR

Benefits

- Versatile schedule

Work Location: In person

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