Location: Gurgaon, Haryana

Job Type: Full-Time | In office

Experience: 5+ Years

Industry: QSR / FMCG / D2C / Food & Beverage

Frozen Fun (a premium gelato brand) is looking for a Head of Sales to take end-to-end ownership of our online revenue channels and build the next phase of our delivery and Quick Commerce business.

This is a highly entrepreneurial, hands-on role for someone who can combine revenue growth, platform management, performance marketing, menu optimization, and strong commercial understanding.

Key Responsibilities

1. E-commerce & Revenue Ownership

- Own the online sales and revenue targets across Swiggy, Zomato, Blinkit, Zepto, Instamart, and other relevant platforms.
- Drive growth in orders, GMV, AOV, repeat purchases and contribution margin.
- Develop channel-wise growth strategies based on customer behaviour, outlet potential and market opportunity.
- Monitor performance at outlet, city and platform level and take corrective actions quickly.

2. Quick Commerce Growth

- Lead the expansion and optimization of Frozen Fun across Blinkit, Zepto and other Q-comm.
- Manage product assortment, pricing, promotions, availability, visibility, and platform-level performance.
- Identify opportunities to increase sales through new SKUs, pack sizes, bundles, and seasonal offerings.
- Work closely with operations and supply chain teams to maintain high availability and minimize stock-outs.

3. Swiggy & Zomato Management

- Own the commercial and operational performance of Frozen Fun across food-delivery platforms.
- Optimize menu architecture, pricing, offers, combos, merchandising, and visibility.
- Improve conversion through better menu presentation, product assortment, and promotional strategy.
- Track outlet-level performance and identify underperforming stores for focused interventions.

4. Performance Marketing & Promotions

- Plan and manage platform advertising and promotional spend across channels.
- Optimize CPC/CPM-based campaigns to maximize ROAS and incremental revenue.
- Develop city, outlet,



and geo-targeted campaigns based on demand and customer cohorts.
- Evaluate campaign performance and continuously improve spend efficiency.

5. Menu, Pricing & AOV Optimization

- Develop high-margin combos, bundles and value propositions to increase AOV and profitability.
- Analyze SKU-level performance and identify opportunities to improve product mix.
- Work with the product and marketing teams on new launches, seasonal products, and promotional offerings.
- Balance consumer pricing, discounts, commissions, and contribution margins to drive profitable growth.

6. Data & Business Analytics

- Build and track dashboards covering GMV, orders, AOV, conversion, ROAS, CAC, discounts, commissions, and contribution margin.
- Analyze outlet-wise and channel-wise performance to identify growth opportunities.
- Use data to understand customer behaviour, demand patterns, repeat rate, and product performance.
- Convert insights into clear, measurable action plans.

7. Cross-Functional Coordination

- Work closely with Operations, Supply Chain, Marketing, Finance and Product teams to ensure seamless execution.
- Coordinate with platform account managers and commercial teams to negotiate visibility, campaigns, commissions, and growth opportunities.
- Ensure product availability and operational readiness across all relevant outlets.

Requirements

- 5+ years of experience in E-commerce, Quick Commerce, Food Delivery, QSR, FMCG, D2C, or a similar consumer business.
- Experience managing Swiggy and Zomato, with a strong understanding of their merchant/vendor ecosystems.
- Hands-on experience with Blinkit, Zepto, Swiggy Instamart, or other Quick Commerce platforms is highly preferred.
- Strong understanding of hyperlocal demand, outlet-level performance, and digital merchandising.
- Experience managing meaningful digital advertising and promotional budgets.
- Strong commercial acumen with an understanding of P&L;, margins, discounts, commissions and contribution economics.
- Advanced Excel/Google Sheets skills and strong analytical ability.
- Excellent communication, stakeholder management and execution skills.

📌 Head of Sales – Q-Comm & E-Comm (Zomato/Swiggy) (Gurugram)
🏢 Frozen Fun Gelato
📍 Gurugram