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The Area Sales Manager (ASM) will manage sales operations, drive volume growth, and implement sales strategies for Modern Trade accounts (MT), and Stand-alone Stores in the assigned region. The individual will oversee a team of TSOs, Merchandisers & Sales Promoter along with channel partners to achieve business goals and ensure market share expansion.

Key Responsibilities:
Sales & Distribution Management:
Manage the entire Contemporary Trade business (Offline Stores) for assigned regions (e.g., Gujarat, Maharashtra).
Lead sales operations across channels and accounts, ensuring consistent sales growth.
Plan, forecast, and deliver on sales targets (volume/revenue/growth) at the geography/channel/account/product levels.
Channel & Distributor Management:
Ensure efficient distribution coverage in the territory by expanding the distribution footprint.
Recruit, appoint, and manage channel partners/distributors to align with business goals and ensure healthy ROI.
Maintain relationships with trade partners to improve in-store presence, Share of Shelf (SOS), and drive promotions.
Sales Team Management:
Guide and monitor the sales team and third-party merchandising teams to achieve sales objectives.




Ensure sales enablement through Distributor Management Systems (DMS) and Sales Force Automation (SFA).
Train and motivate the sales team to enhance performance and efficiency.
Key Account Management (Up-to-date Trade)
Manage key retail accounts ( D-Mart, Reliance , Metro, Walmart) and ensure seamless order execution.
Negotiate with Regional buying managers and ensure prompt Purchase Order (PO) generation and fulfilment.
Conduct trade activations, manage promotions, and ensure stock availability to meet 100% fill rates.
Business Development:
Explore current business opportunities and drive market share growth by implementing sales strategies.
Collaborate with the supply chain team for efficient stock forecasting and order servicing.
Lead initiatives to improve assortment, visibility, and in-store activation across GT and MT channels.
Financial & Budget Management:
Oversee sales promotion budgets, trade spends, and promotional activities.
Ensure proper reconciliation of sales invoices and promotional expenses with the Finance team.
Manage key account listings and promotional activities based on national marketing strategies.

📌 Area Sales Manager Modern Trade Ghadi Rspl Ltd Mumbai (India)
🏢 RSPL Group
📍 India