Responsibilities:
Drive brand positioning, communication strategy and long-term brand building.
Develop creative ideas, campaign concepts and communication platforms across brand, product, digital and social.
Understand consumer, market and competitor insights to identify current brand and communication opportunities.
Develop transparent creative briefs and lead communication development with agencies.
Manage and challenge creative, digital and communication agencies to deliver high-quality, differentiated work.
Lead communication for brand campaigns, product launches and key marketing initiatives.
Ensure consistent brand identity, tone, messaging and visual expression across all touch points.
Bring fresh ideas, trends and benchmarks to continuously strengthen brand relevance and distinctiveness.
Work closely with sales, product and other stakeholders to translate business requirements into robust consumer communication.
Act as the brand custodian, ensuring every communication contributes to building long-term brand equity.
Drive content strategy and development across digital, social and other brand touch points, ensuring content is relevant, engaging and aligned with the brand positioning.
Plan and manage the content calendar in collaboration with internal teams and agencies.
Develop and curate brand stories, social content, campaigns and communication assets across platforms.