Role & responsibilities
Role Overview The Cotton Sales Manager is responsible for driving sales growth, expanding market presence and strengthening customer relationships for the company's cotton-based product portfolio. The role involves developing sales plans, identifying current market opportunities and leading the sales team to achieve revenue and market share targets.
Key Responsibilities
Sales Strategy and Business Growth
Develop and implement sales plans to achieve revenue growth and increase market share in the cotton segment.
Identify new markets, customer segments and distribution channels to expand the company's footprint.
Business Development
Drive business development by identifying and pursuing opportunities with fabric processors, garment exporters and textile trading houses.
Monitor market trends, cotton price movements, competitor activities and customer requirements to strengthen market positioning.
Customer Relationship Management
Build and maintain robust relationships with key customers to ensure long-term business partnerships.
Manage key accounts, negotiate large-volume orders and ensure customer satisfaction.
Sales Operations
Oversee the complete sales cycle from inquiry generation to order execution, delivery and payment collection.
Coordinate with production, planning, quality and logistics teams to ensure timely order fulfilment.
Team Leadership
Lead, mentor and motivate the sales team to achieve business targets.
Establish performance metrics and drive team accountability for results.
Key Performance Indicators
Sales volume and revenue versus target
Market share and recent customer acquisition
Realisation and margin on cotton products
On-time delivery and customer satisfaction
Receivables and payment collection
Team performance against defined metrics
Job Specifications Experience: Minimum 10 years of experience in B2B textile sales, preferably in cotton or cotton-based products such as yarn, fibre or fabrics.
Qualification: Bachelor's degree in Textile Technology or Textile Engineering
Key Competencies
Commercial Acumen: Understands cotton market dynamics, pricing and margins.
Negotiation and Relationship Building: Closes large-volume orders and sustains long-term accounts.
Leadership: Motivates and holds the sales team accountable.
Collaboration: Works effectively with production, planning, quality and logistics teams.