Job Summary

We are looking for a dynamic and result-oriented Product Marketing Executive with solid experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate will have hands-on experience planning and executing integrated marketing campaigns, positioning products for target audiences, coordinating with sales teams, and driving lead generation activities for IT services, IT products, or consulting businesses.

Roles & Responsibilities
Plan and manage small and 360 marketing campaigns for products/services.
Develop product positioning, messaging, and go-to-market strategies.
Drive inbound lead generation and coordinate closely with sales teams.
Create content for emails, blogs, landing pages, product collateral, and social media.
Manage LinkedIn and other qualified social channels.
Track campaign performance, analyze results, and prepare reports.
Conduct market, competitor, and customer research to inform product marketing strategy.
Support SEO, Google Ads, and LinkedIn Ads campaigns.
Manage CRM and lead tracking systems.
Coordinate with internal teams (sales, product, design)



for campaigns and launch activities.
Prepare reports and presentations using Excel and PowerPoint.

Required Skills
4+ years of marketing experience, preferably in B2B IT/IT product/IT consulting.
3+ years of experience in inbound lead generation and 360 campaign management.
Robust knowledge of email marketing, CRM, and lead management tools.
Experience in product marketing, positioning, and messaging.
Excellent content writing and communication skills.
Strong analytical, reporting, and presentation skills.
Proficient in MS Excel and PowerPoint.
Ability to independently manage multiple campaigns.

Preferred Skills
Familiarity with project management tools.
Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns.
Strong research and strategic planning skills.
Experience with product launches and sales enablement content.

Additional Requirements
Candidates who can join immediately will be preferred.
Strong interpersonal and stakeholder management skills.
Comfortable working full-time from the office in Chennai.

📌 Digital Marketing Saas Based Chennai (India)
🏢 Agentyo Solutions
📍 India