As a Marketing Specialist, your main goal is to help the company attract potential customers, increase brand awareness, and generate sales opportunities (leads).
You would likely be responsible for:
Developing Marketing Strategies
Creating marketing campaigns to promote products or services.
Identifying target customers.
Planning how to reach those customers through digital channels.
Tracking campaign performance and making improvements.
Example: If the company launches a current software product, you might create:
A social media campaign
Google Ads
Email marketing campaigns
Website content
Product launch materials
Brand Awareness
Brand awareness means getting people to recognize and trust the company.
Activities may include
Managing social media accounts
Publishing blogs and articles
Running advertising campaigns
Creating videos and marketing materials
Participating in events or conferences
Goal: Make the company's name familiar to potential customers.
Lead Generation
A lead is a potential customer who has shown interest in the company's product or service.
You may
Create landing pages
Run Facebook, LinkedIn, or Google Ads
Develop email campaigns
Organize webinars or events
Collect customer information for the sales team
Success Metric: "How many qualified leads did the campaign generate?"
In-Person Client Meetings
This is an interesting part of the description.
You may
Meet prospective clients
Understand customer needs
Present products or services
Gather customer feedback
Support sales discussions
This means the role is not purely digital marketing. It includes a customer-facing component. Job Types: Full-time, Part time, Internship
Pay: From ₹250,000.00 per year
Perks
Health insurance
Leave encashment
Paid sick time
Paid time off