Truva is a real estate company looking for a Marketing Associate – CRM to manage customer communication, engagement, and conversion through CRM campaigns.
Key Responsibilities
Manage CRM campaigns across Email, WhatsApp, and SMS.
Create and manage automated customer journeys.
Write campaign content and coordinate with design teams.
Work with CRM vendors and product teams to improve automation.
Track campaign performance and optimize customer engagement and conversions.
Mandatory Skills & Requirements
Hands-on experience with CRM tools like WebEngage, MoEngage, CleverTap, or similar.
Experience building and managing customer journeys.
Knowledge of customer lifecycle and funnel marketing.
Understanding of campaign metrics such as Open Rate, CTR, and Conversion Rate.
Ability to create CRM campaign content and coordinate with teams.
Customer-focused and data-driven approach.