Key Responsibilities
Marketplace &
Quick-Commerce Advertising
Independently manage Amazon Ads (AMS), Blinkit Ads and Swiggy Instamart advertising campaigns.
Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.
Manage daily advertising budgets, bidding strategies and campaign structures.
Identify opportunities to improve product visibility, conversions and sales.
Performance

Analysis &
Optimisation
Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.
Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.
Identify underperforming campaigns and implement corrective actions.
Allocate advertising budgets based on performance, inventory availability and business priorities.
Focus on profitable revenue growth rather than advertising metrics alone.
Sales

Growth &
Campaign Planning
Develop advertising strategies for recent product launches and existing SKUs.
Plan promotional campaigns around platform events, seasonal demand and product opportunities.




Identify high-performing products and prospects to scale advertising investments.
Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.
Reporting &
Accountability
Prepare daily advertising performance dashboards.
Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.
Track advertising performance against agreed sales and profitability targets.
Present actionable recommendations to the Director – E-commerce &
Quick Commerce.

Required Qualifications
2–5 years of relevant performance marketing experience.
Demonstrable hands-on experience with Amazon Ads and/or Blinkit Ads

.
Strong understanding of marketplace advertising, campaign optimisation and advertising analytics.
Experience managing advertising budgets and improving return on advertising spend.
Proficiency in Microsoft Excel or Google Sheets.
Ability to independently manage multiple products, campaigns and advertising platforms.
Robust analytical skills and a results-oriented approach.

📌 Performance Marketing Specialist – Q Commerce & E Commerce Ludhiana (India)
🏢 Beehive Farms
📍 India