We are looking for a performance-driven SEO Specialist to manage and scale organic growth across multiple travel and visa websites. The role requires strong expertise in ranking, traffic growth, organic lead generation and has hands-on knowledge with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

You will own 2-4 websites, primarily across the Travel & Tourism domains. You must understand these categories deeply and be able to run strategy, execution, monitoring, and reporting independently, without hand-holding.

Key Responsibilities

1. SEO Strategy & Execution

- Develop and execute SEO strategies across multiple domains (visa, travel, tours).
- Improve keyword rankings, organic traffic, and conversions.
- Manage on-page, off-page, and technical SEO activities end-to-end.

2. Technical SEO

- Identify and resolve indexing issues, crawl errors, and performance gaps.
- Work closely with developers on Core Web Vitals, site speed, and technical fixes.
- Ensure proper site structure, internal linking, and hreflang implementation for international targeting.

3. Content Strategy & Optimization

- Plan and optimize high-intent landing pages (visa, visa change, travel routes).
- Guide content writers to align with search intent and conversion goals.
- Ensure content accuracy, consistency, and strong trust signals.

4. Performance Tracking & Reporting

- Monitor performance using Google Search Console, GA4, SEMrush, Ahrefs.
- Track rankings, traffic, leads, and conversions.
- Analyze performance drops (e.g., after Google updates) and implement recovery strategies.

5. Competitor & Market Analysis





- Analyze competitor websites across different regions.
- Identify keyword gaps, backlink opportunities, and content improvements.

6. Off-Page SEO & Authority Building

- Build high-quality backlinks through outreach, partnerships, and PR collaborations.
- Improve domain authority and overall website credibility.

7. AI Visibility Understanding (AEO / GEO)

- Understand evolving search trends including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Structure content to improve visibility across modern search experiences (featured snippets, AI-driven results, etc.)
- Test prompts to understand when and why brands get mentioned
- Improve citation probability by strengthening trust signals and expert positioning

8. Conversion-Focused Optimization

- Work closely with marketing and paid media teams to improve lead quality.
- Optimize landing pages for better conversion rates (CRO mindset).

Key Requirements

- 5+ years of hands-on SEO experience (travel/visa industry preferred).
- Strong understanding of Google algorithms, E-E-A-T, and search intent.
- Experience managing multiple websites or international SEO projects.
- Proven track record of improving rankings and generating leads.
- Expertise in tools like Google Search Console, GA4, SEMrush/Ahrefs
- Basic understanding of technical SEO, HTML

Job Types : Full time, Permanent

Application Question(s):

- Do you have Experience

Experience :

- SEO: 1 years (required)

Work Location: In person

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Sr. SEO Executive (CBD Belapur)
🏢 ALPL Exim Services
📍 CBD Belapur