Job Title

Paid Ads Manager - Google Ads, Meta Ads & LinkedIn Ads

We are looking for an experienced Paid Ads Manager / Performance Marketing Specialist who can independently plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads .

Key Responsibilities

- Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns

- Create effective campaign structures, audiences, and targeting strategies

- Manage Search, Display, Performance Max, Lead Generation, Remarketing, and Conversion campaigns :

- Set up and manage Meta Pixel, Google Ads Conversion Tracking, GA4, GTM, and Conversion API :

- Conduct keyword and competitor research

- Create and test different audiences, creatives, ad copies, and offers

- Set up retargeting and remarketing campaigns :

- Monitor campaign performance daily

- Optimize campaigns to reduce CPL, CPA, CPC and improve ROAS :

- Manage advertising budgets efficiently

- Identify campaign problems and take corrective actions

- Prepare weekly/monthly performance reports

- Provide recommendations for improving lead quality and conversion rates

- Coordinate with the creative/content team for ad creatives and landing pages

Required Skills :

- Google Ads

- Meta Ads Manager





- LinkedIn Campaign Manager

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Meta Pixel & Conversion API

- Conversion Tracking

- Lead Generation

- Performance Marketing

- Retargeting / Remarketing

- Audience Research

- A/B Testing

- Campaign Optimization

- Reporting & Data Analysis

- Minimum 2+ years of hands-on paid advertising experience preferred :

- Proven experience managing campaigns on Google, Meta, and LinkedIn

- Solid understanding of lead-generation campaigns

- Ability to analyze data and make performance-based decisions

- Experience handling multiple client accounts will be an advantage

- Good communication and reporting skills

- Agency experience is preferred

What We Are Looking For

We are not looking for someone who only knows how to launch ads. We need someone who can understand business goals, develop the right advertising strategy, continuously optimize campaigns, and take responsibility for campaign performance and lead quality.

Job Type : Full-time Role : Paid Ads Manager / Performance Marketing Specialist

Pay: From ₹20,000.00 per month

Experience :

- Google Ads: 2 years (preferred)

Work Location: In person

📌 Paid Ads Manager - Google Ads, Meta Ads & Linkedin Ads (Barasat)
🏢 UBRALIK Technology
📍 Barasat