Job Description - Social Media Executive

Company : Digi Epitome Technology Industry : Digital Marketing & IT Services Position : Social Media Executive Location : Gomti Nagar, Lucknow

Job Type : Full time (Work from Office) Experience : Minimum 1 Year Salary : ₹12,000 - ₹15,000 per month (Based on Interview Performance)

Job Summary

Digi Epitome Technology is looking for a creative, result-oriented, and highly organized Social Media Executive with a minimum of 1 year of professional experience in social media management and digital marketing.

Key Responsibilities Social Media Management

- Manage and maintain social media accounts across multiple platforms.
- Create monthly social media content calendars.
- Plan and publish engaging posts, reels, stories, and videos.
- Maintain brand consistency across all social media platforms.
- Increase followers, engagement, reach, and brand awareness organically.

Content Planning & Strategy

- Develop platform-specific content strategies.
- Write engaging captions and social media copy.
- Coordinate with graphic designers and video editors for creatives.
- Research industry trends, competitors, and viral content ideas.
- Suggest innovative campaign ideas to improve client branding.

Paid Advertising (Meta Ads)

- Create, launch, and manage Facebook & Instagram Ads.
- Generate leads using Meta Ads Manager.
- Monitor campaign performance and optimize advertisements.
- Perform A/B testing to improve campaign performance.
- Optimize ad spend to maximize ROI.
- Generate quality leads through Lead Generation, Traffic, Engagement, and Conversion campaigns.

Client Management

- Handle multiple client accounts professionally.
- Understand client requirements and business goals.
- Coordinate regularly with clients regarding campaigns and content approvals.




- Provide campaign updates and performance reports.
- Resolve client queries and ensure client satisfaction.
- Build long-term relationships with clients through effective communication.

Community Management

- Respond to comments, messages, and customer inquiries.
- Monitor online reputation and brand mentions.
- Manage audience engagement across platforms.
- Encourage community growth and interaction.

Performance Analysis & Reporting

- Track KPIs such as:

- Reach

- Impressions

- Engagement Rate

- Leads Generated

- Website Traffic

- Conversion Rate

- Prepare weekly and monthly performance reports.

- Analyze campaign performance using Meta Business Suite and Google Analytics.

- Recommend improvements based on campaign insights.

Collaboration

- Work closely with:

- Graphic Designers

- Video Editors

- Content Writers

- Digital Marketing Team

- Business Development Team

- Coordinate for campaign planning and timely content delivery.

Required Skills :

- Social Media Management
- Meta Ads (Facebook & Instagram Ads)
- Social Media Marketing
- Content Planning
- Content Writing
- Client Management
- Campaign Planning & Execution
- Lead Generation
- Audience Engagement
- Brand Building
- Performance Marketing
- Community Management
- Canva (Basic Knowledge)
- Excellent Communication Skills
- Creative Thinking
- Time Management
- Problem Solving

Tools & Platforms

- Meta Business Suite




- Facebook Ads Manager
- Instagram
- LinkedIn
- YouTube
- Google Analytics
- Canva
- ChatGPT
- Google Gemini
- Meta Business Manager
- Google Workspace
- Microsoft Office (Excel, Word & PowerPoint)

Eligibility

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.

- Minimum 1 year of professional experience in Social Media Management or Digital Marketing.

- A portfolio showcasing previously managed social media accounts, creatives, campaigns, advertisements, or client work is mandatory for the interview. :

- Hands-on experience in managing Facebook, Instagram, LinkedIn, and other social media platforms.

- Experience in creating and managing Meta Ads campaigns.

- Ability to plan content calendars and execute marketing campaigns.

- Strong understanding of social media algorithms and digital marketing trends.

- Excellent written and verbal communication skills.

- Strong client handling and presentation skills.

- Immediate joiners will be preferred.

Salary & Benefits

- Salary : ₹12,000 - ₹15,000 per month (Based on Interview Performance).
- Performance-based incentives.
- Opportunity to manage multiple brands and client accounts.
- Hands-on experience with paid advertising and performance marketing.
- Exposure to AI-powered marketing tools and modern digital marketing strategies.
- Career growth and continuous learning opportunities.
- Dynamic, collaborative, and innovation-driven work environment.

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📌 Social Media Executive (Lucknow)
🏢 Digi Epitome Technology
📍 Lucknow