Job Title: Senior Manager - D2C

Location: HSR Layout, Bangalore

Experience: 5-8 years

Employment Type: Full-time

Role Overview : We’re looking for a strategic and execution-focused Senior Manager - D2C to lead end-to-end growth across our D2C channel. This role will own both e-commerce operations and performance marketing, driving customer acquisition, retention, and revenue.

Key Responsibilities : 1. D2C Website & Operations :

- Manage end-to-end Shopify operations including product listings, collections, pricing, and offers
- Oversee order fulfillment, inventory sync, RTO reduction, and operational efficiency
- Ensure smooth website functionality, UX, and conversion optimization

2. Performance Marketing & Acquisition :

- Own and scale paid acquisition across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping)
- Build and execute full-funnel strategies (prospecting, retargeting, retention)
- Manage budgets, CAC, ROAS, and revenue targets aligned with business goals

3. Campaign Execution & Optimization :

- Launch, monitor, and optimize campaigns for performance and scale
- Run A/B tests across ads, audiences, creatives, and landing pages
- Continuously improve targeting, bidding strategies, and funnel performance

- 4. Data, Analytics & Reporting :

- Track key D2C and marketing metrics (traffic, CVR, CAC, ROAS, LTV, AOV)
- Build dashboards and share daily/weekly performance insights
- Ensure accurate tracking via GA4, pixels, and conversion APIs
- Drive data-backed decision-making across teams

5.



Customer Experience & Retention :

- Optimize on-site journey and checkout funnel to reduce drop-offs
- Improve repeat purchase rate and customer lifetime value

6. Creative & Cross-functional Collaboration :

- Partner with creative, tech, and marketing teams for high-impact campaigns
- Provide data-backed briefs for ad creatives, landing pages, and PDPs
- Ensure brand consistency and conversion-focused communication

7. Growth & Strategy :

- Drive revenue through pricing strategies, bundling, and offer planning
- Identify new growth levers, channels, and experimentation opportunities
- Benchmark competitors and stay updated with market trends

What We’re Looking For :

- 5-8 years of experience in D2C/e-commerce + performance marketing
- Strong hands-on experience with Meta Ads and Google Ads
- Deep understanding of metrics like CAC, ROAS, LTV, MER, and AOV
- Experience with Shopify, GA4, Google Tag Manager, and CRM tools (Klaviyo or similar)
- Strong analytical, problem-solving, and decision-making skills
- Ability to balance data with creativity and consumer understanding

Preferred (Good to Have) :

- Experience in beauty, skincare, or consumer brands
- Exposure to app marketing, marketplaces, or omnichannel growth
- Experience leading teams or managing cross-functional stakeholders

- What We Offer :

- Market-competitive salary and benefits
- High ownership and fast growth environment
- Opportunity to build and scale a high-impact D2C + growth function

📌 Smc (Bengaluru)
🏢 Baypure Lifestyle Private
📍 Bengaluru