Job Title - Performance Marketer

Company - All Indian IT Services, LLP

Location - Nagpur

Experience - 2-3 years of experience.

About the company -

All Indian IT Services is a leading provider of IT Solutions and Services in India. The company caters to the diverse needs of clients across various industries. We deliver high

- quality and creative solutions which drives business growth.

Job Role -

Key Responsibilities -

- Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube). :

- Manage and optimize campaigns across Meta Ads (Facebook & Instagram). :

- Perform keyword research, ad copy creation, A/B testing, and bid optimization.

- Monitor campaign performance and improve CTR, CPL, CPA, and ROAS. :

- Set up and manage conversion tracking, Google Tag Manager, and GA4. :

- Prepare performance reports and share insights with stakeholders.

- Coordinate with creative and content teams for high-performing ads.

- Stay updated with platform policies, trends, and best practices.

Required Tools & Technologies -

- Google Ads - Search, Display, Shopping & YouTube Ads.
- Meta Ads Manager - Facebook & Instagram advertising.
- Google Analytics 4 (GA4) - Campaign tracking & performance analysis.
- Google Tag Manager (GTM) - Conversion and event tracking.




- Google Search Console - Website performance insights.
- Keyword Research Tools - SEMrush / Ahrefs / Ubersuggest.
- Conversion Tracking Tools - Pixels, events, and remarketing setup.

Additional / Good-to-Have Tools

- Looker Studio (Google Data Studio) - Performance dashboards & reporting.
- Hotjar / Microsoft Clarity - User behavior & funnel analysis.
- A/B Testing Tools - Google Optimize alternatives, VWO, etc..
- CRM Tools - HubSpot, Zoho, Salesforce (basic integration knowledge).

Other Technical Requirements

- Understanding of KPIs : CTR, CPC, CPL, CPA, ROAS.

- Knowledge of budget pacing and bid strategies. :

- Experience with lead generation and conversion-focused funnels.

Required Skills & Qualifications -

- 2-3 years of experience in performance marketing / paid ads. :

- Strong hands-on experience with Google Ads. :

- Working knowledge of Meta Ads Manager. :

- Experience with GA4, Google Tag Manager, and conversion tracking. :

- Understanding of landing page optimization and funnels.

- Data-driven mindset with strong analytical skills.

- Ability to manage budgets and deliver measurable results.

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Performance Marketer (Laxmi Nagar)
🏢 All Indian IT Services
📍 Laxmi Nagar