- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Conduct A/B testing for creatives, landing pages, and ad copies.
- Monitor campaign performance and optimize based on KPIs.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Improve website rankings and organic traffic.
- Conduct technical SEO audits and coordinate with the development team.
Social Media Marketing
- Develop and execute social media strategies across multiple platforms.
- Plan and manage content calendars.
- Coordinate with designers for creatives and marketing assets.
- Increase engagement, followers, and brand awareness.
Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.
- Prepare weekly and monthly performance reports.
- Analyze user behavior and identify optimization opportunities.
Lead Generation
- Plan and execute lead generation campaigns.
- Optimize landing pages for higher conversion rates.
- Improve Cost Per Lead (CPL) and conversion metrics.
Content & Branding
- Collaborate with the content and design teams.
- Optimize website content for SEO.
- Support branding and promotional campaigns.
Required Skills :
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Search Engine Optimization (SEO)
- Social Media Marketing
- Performance Marketing
- Content Marketing
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- Keyword Research
- Competitor Analysis
- Marketing Automation
- Basic HTML/CSS knowledge (preferred)
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Certification (preferred)
- Meta Blueprint Certification (preferred)
- Experience with WordPress or CMS platforms.
- Familiarity with CRM and marketing automation tools.
(Prior experience in the Insurance domain will be considered an added advantage. )
What We're Looking For
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Data-driven decision-making approach.
- Creative mindset with attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Passion for learning current digital marketing trends and technologies......