Performance Marketing & Funnel Optimization Executive

Fruxinfo Private Limited - Ahmedabad

Location: 709 Satyamev Elite, Vakil Saheb Bridge, Sardar Patel Ring Rd, South Bopal, Ahmedabad, Gujarat 380058

Job Type : Full-Time (In office Only)

About the Role

Fruxinfo Private Limited is hiring a performance-driven Meta Ads & Funnel Optimization Executive who can independently manage complete paid ad funnel execution along with advanced tracking and landing page optimization.

This is a strictly on-site role. We are looking for a data-focused performance marketer — not someone who boosts posts — but a professional who understands funnel strategy, tracking systems, and ROI-based scaling.

Key ResponsibilitiesMeta Ads Campaign Management

- Plan, launch, and manage Facebook & Instagram ad campaigns
- Build structured funnel: Awareness → Retargeting → Conversion
- Optimize campaigns based on CPL, CTR, and ROAS
- Scale profitable campaigns systematically

Funnel & Landing Page Optimization

- Coordinate with design/development team for landing page improvements
- Suggest conversion-focused improvements (copy, CTA, layout, trust signals)
- Conduct A/B testing
- Identify and reduce drop-offs

Tracking & Analytics Setup

Google Analytics 4 (GA4)

- Configure event tracking and conversion goals
- Analyze traffic sources and user behavior
- Monitor funnel performance

Google Tag Manager (GTM)

- Install and manage tracking codes
- Implement Meta Pixel via GTM
- Set up custom events




- Debug and test tracking properly

Microsoft Clarity

- Analyze heatmaps
- Review session recordings
- Identify user behavior issues
- Improve conversion performance

Required Skills & Experience

- 2+ years experience in Meta performance ads
- Proven experience in lead generation campaigns
- Strong understanding of conversion funnels
- Hands-on experience with GA4 and GTM
- Experience implementing and troubleshooting Meta Pixel
- Strong analytical mindset
- Portfolio or case studies required

Performance KPIs

- Cost Per Lead (CPL)
- Click Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Funnel performance improvements

Why Join Fruxinfo Private Limited?

- Growth-oriented environment
- Performance-focused projects
- Opportunity to manage serious paid campaigns
- Incentive structure linked to measurable results

How to Apply

Please share:

- Updated Resume
- Portfolio or case studies
- Campaign performance proof
- Short explanation of one funnel you have built

Job Types : Full-time, Permanent

Pay: ₹10,000.00 - ₹33,000.00 per month

Benefits :

- Cell phone reimbursement
- Internet reimbursement

Experience :

- Facebook Advertising: 1 year (required)
- Performance marketing: 1 year (required)
- Social media management: 1 year (required)
- Funnel & Landing Page Optimization : 1 year (required)

Location :

- Bopal, Ahmedabad, Gujarat (required)

Work Location: In person

📌 Performance Marketing Executive (Bhopal)
🏢 fruxinfo
📍 Bhopal