We are looking for a creative, analytical, and result-oriented Social Media Strategist to develop and execute social media strategies that strengthen brand presence, increase engagement, build communities, and generate business results.

Key Responsibilities

- Develop and execute comprehensive social media strategies aligned with brand and business objectives.
- Plan monthly and campaign-wise social media content calendars .
- Develop content strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Identify trending topics, formats, sounds, hashtags, and emerging social media opportunities.
- Work closely with content writers, graphic designers, video editors, performance marketers, and creative teams.
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- Develop concepts and briefs for Reels, static posts, carousels, stories, videos, campaigns, and social media ads .
- Ensure consistency in brand voice, visual communication, messaging, and positioning.
- Monitor social media performance and prepare regular reports with actionable insights.
- Analyze metrics such as reach, impressions, engagement, follower growth, leads, conversions, and content performance.
- Continuously test and optimize content formats, posting strategies, and campaigns.
- Conduct competitor and industry research to identify opportunities and trends.
- Stay updated with changes in social media algorithms, platform features, creator trends, and digital marketing practices.
- Support influencer marketing and creator collaboration strategies where required.
- Coordinate with the performance marketing team to align organic and paid social media campaigns.
- Participate in campaign brainstorming, creative strategy, and client presentations.




- Manage multiple brands/accounts while maintaining deadlines and quality standards.

Required Skills & Qualifications

- 2-5 years of experience in social media strategy, digital marketing, content strategy, or a similar role.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other major social platforms.
- Excellent understanding of social media content strategy and audience behaviour .
- Strong copywriting and content ideation skills.
- Ability to create clear creative briefs for designers and video teams.
- Good understanding of social media analytics and reporting.
- Knowledge of Meta Business Suite/Ads Manager is an added advantage.
- Understanding of paid social media and performance marketing is preferred.
- Strong communication, presentation, and project-management skills.
- Ability to manage multiple projects and work within deadlines.
- Robust creative thinking with a data-driven approach.

Preferred Experience

Experience working with brands, advertising agencies, interior/architecture, real estate, automotive, retail, hospitality, lifestyle, or other consumer-facing industries will be an advantage.

What We’re Looking For

We are looking for someone who can go beyond simply posting content . You should be able to understand a brand, identify its audience, develop a strategic content direction, and create social media campaigns that deliver measurable results.

- Creative and trend-aware
- Strategic and analytical
- Proactive and self-motivated
- Strong in communication
- Comfortable working with creative teams
- Curious about emerging digital trends and AI tools
- Focused on results and continuous improvement

How to Apply

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Strategist (Edappally)
🏢 Katic Designs
📍 Edappally