Job description : We are looking for a Performance Marketing / Paid Media Specialist who will be responsible for planning, executing, monitoring, and optimising paid digital marketing campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads , and other relevant advertising channels.Key Responsibilities1. Campaign Strategy & Planning

Key Responsibilities :

1. Campaign Strategy & Planning

- Develop full-funnel paid media strategies for clients based on campaign objectives and business goals.
- Define target audiences, campaign objectives, platforms, budgets, timelines, and KPIs.
- Conduct audience, competitor, and market research to develop effective targeting frameworks.
- Develop retargeting strategies for website visitors, video viewers, engagement audiences, and CRM lists.

- Campaign Setup & Execution

- Build, launch, and manage campaigns across Meta Ads Manager, Google Ads, LinkedIn Ads , and other relevant platforms.
- Create and manage audiences, upload creatives, configure placements, budgets, bidding, and campaign objectives.
- Ensure proper tracking, pixel implementation, UTM configuration, and conversion setup before campaign launch.
- Monitor campaign delivery and troubleshoot issues promptly.

- Daily Campaign Monitoring & Optimisation

- Monitor all active campaigns daily for performance anomalies, delivery issues, budget pacing, and audience saturation.
- Analyse campaign performance and make data-driven optimisation decisions.
- Optimise bids, budgets, audiences, placements, creatives, and campaign structures.
- Maintain a detailed campaign change log documenting every major optimisation, rationale, and expected outcome.
- Monitor creative fatigue and declining performance and take corrective action.

- Creative Strategy & A/B Testing





- Prepare performance-driven creative briefs for designers and video editors.
- Define hooks, ad formats, messaging, copy frameworks, CTAs, and testing hypotheses.
- Plan, execute, and analyse A/B tests across creatives, audiences, placements, and messaging.
- Document test results, learnings, and recommendations for future campaigns.

- Pixel, Analytics & Tracking

- Set up and verify Meta Pixel, Google Tag Manager, GA4 events , and conversion tracking.
- Ensure accurate UTM parameters across campaigns.
- Regularly verify tracking accuracy and troubleshoot discrepancies between advertising platforms and analytics tools.
- Maintain proper attribution and campaign tracking structures.

- Landing Page & CRO Assessment

- Review client landing pages from a conversion perspective.
- Identify opportunities related to:

- Page load speed
- Headlines and messaging
- CTA placement
- Form length
- Mobile experience
- User journey and conversion flow
- Provide actionable recommendations to improve conversion rates.

1. Budget Management

- Manage advertising budgets with complete accuracy.
- Monitor daily spend and ensure campaigns remain on track with monthly budgets.
- Conduct monthly budget reconciliation.
- Proactively communicate budget requirements, changes, and utilisation to clients.

- Reporting & Client Communication

- Prepare monthly performance reports covering:





- Advertising spend
- Leads/conversions
- CPL/CPA
- CTR
- ROAS
- Conversion rate
- Campaign-wise performance
- Key insights and learnings
- Maintain client-facing performance dashboards using Looker Studio or equivalent tools .
- Provide clear strategic recommendations based on campaign data.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2-5 years of hands-on experience in Performance Marketing / Paid Media. :

- Strong experience with Meta Ads Manager and Google Ads .

- Working knowledge of LinkedIn Ads and other digital advertising platforms.

- Strong understanding of paid acquisition, conversion funnels, retargeting, and audience segmentation.

- Experience with GA4, Google Tag Manager, Meta Pixel, UTM tracking , and conversion tracking.

- Strong analytical and data interpretation skills.

- Experience with A/B testing and campaign experimentation.

- Proficiency in Excel/Google Sheets and performance reporting.

- Experience with Looker Studio or similar dashboard/reporting tools is preferred.

- Strong communication and client-handling skills.

- Ability to manage multiple client campaigns and deadlines simultaneously.

Location: Mumbai, Malad (In office)

Department: Creative / Content Production

Reports To: Social Media Manager

Pay: ₹10,000.00 - ₹30,000.00 per month

Application Question(s):

- What is your current in hand monthly salary?
- What is your expected in hand monthly salary?
- Are you ok to travel - Mumbai (Malad) Location?
- How may years of work experience you hold?
- What is your notice period (please mention in days)?

Work Location: In person

📌 Performance Marketing Specialist (Mumbai)
🏢 Recollectix Media Private
📍 Mumbai