Cation Care is looking for a dynamic and technically competent Veterinary Diagnostics Executive to develop and manage the veterinary diagnostic business in Jammu & Kashmir. The position will be responsible for promoting veterinary rapid diagnostic kits, conducting product demonstrations, developing relationships with veterinarians, veterinary clinics, hospitals, diagnostic laboratories, dairy farms and other institutional customers, and supporting customers with proper product usage and interpretation.

1. Position Summary

Cation Care is looking for a dynamic and technically competent Veterinary Diagnostics Executive to develop and manage the veterinary diagnostic business in Jammu & Kashmir. The position will be responsible for promoting veterinary rapid diagnostic kits, conducting product demonstrations, developing relationships with veterinarians, veterinary clinics, hospitals, diagnostic laboratories, dairy farms and other institutional customers, and supporting customers with proper product usage and interpretation.

1. Key Responsibilities A. Veterinary Diagnostic Sales & Business Development
- Develop the veterinary diagnostics market across the assigned territory.
- Identify and establish relationships with veterinary doctors, clinics, hospitals, laboratories, dairy farms, breeding centres, veterinary pharmacies and institutions.
- Generate new customers and develop repeat business from existing customers.
- Achieve monthly, quarterly and annual sales targets.
- Develop current market opportunities for AURA veterinary diagnostic products.
- Maintain regular follow-up with customers and convert trials into repeat orders.
- Develop dealer and institutional business wherever required.

B. Technical Product Demonstration

- Conduct demonstrations of veterinary rapid diagnostic kits at clinics, hospitals,



laboratories and farms.
- Explain appropriate sample collection, test procedures, result interpretation, storage and handling.
- Provide technical guidance to customers regarding correct product usage.
- Assist veterinarians and customers in understanding product specifications, sensitivity, specificity and limitations, based on approved product documentation.
- Record customer feedback and communicate technical issues to AURA/Cation Care management.
- Coordinate with the principal company's technical team for technical queries and complaints.

C. Veterinary Customer Relationship Management

- Build long-term professional relationships with veterinary practitioners.
- Regularly visit key veterinary clinics and institutions.
- Maintain a database of veterinarians, clinics, laboratories, farms and other prospective customers.
- Track customer trials, first orders, repeat orders and product preferences.
- Identify high-potential customers and develop them into regular accounts.

D. Market Development

- Map the veterinary diagnostic market in Jammu & Kashmir.
- Identify areas with high concentration of veterinary clinics, dairy farms, pet practices and livestock activity.
- Monitor competitor products, pricing, availability and market activity.
- Identify new diagnostic requirements and communicate market opportunities to management.
- Participate in veterinary events, seminars, conferences, camps and product awareness programmes.





E. Product Training & Technical Support

- Attend product training provided by AURA Biotechnologies.
- Maintain complete technical knowledge of assigned products.
- Conduct basic product training for dealers and customers where authorized.
- Ensure that customers follow the manufacturer's recommended instructions.
- Support troubleshooting and coordinate unresolved technical issues with AURA.

F. Sales Administration & Reporting

- Prepare daily field-visit reports.
- Maintain customer and prospect records.
- Submit weekly sales and market-development reports.
- Maintain records of demonstrations, samples and trials.
- Track quotations, orders, collections and outstanding payments in coordination with the accounts/commercial team.
- Maintain accurate information regarding customer requirements and future orders.

1. Primary Customer Segments

The Executive will primarily work with:

- Veterinary doctors and practitioners
- Pet clinics and veterinary hospitals
- Veterinary diagnostic laboratories
- Veterinary pharmacies
- Dairy farms
- Commercial livestock farms
- Artificial Insemination (AI) technicians and breeding centres
- Veterinary colleges and institutions
- Government veterinary institutions
- Poultry and livestock businesses, wherever applicable
- Veterinary distributors and dealers

1. Preferred Qualification

B.V.Sc. & A.H.

Other Suitable Qualifications

- M.V.Sc.
- M.Sc. Veterinary/Animal Sciences
- M.Sc. Microbiology
- M.Sc. Biotechnology
- M.Sc. Life Sciences
- B.Sc./B.Tech. Biotechnology or Microbiology with relevant diagnostic sales experience

1. ExperienceFreshers
- Veterinary diagnostics
- Veterinary pharmaceuticals
- IVD/diagnostic products
- Veterinary l

📌 Sales Officer - Veterinary Diagnostics (Jammu)
🏢 AURA/ CATION CARE
📍 Jammu