Location : Gurgaon (Primary) + Adjacent NCR Markets

Company Overview

Qualanza is a consumer-focused company operating in the premium and mass-premium lifestyle space. Its flagship brand HiLEDER is a pure / genuine leather fashion brand , offering a wide range of leather bags, wallets, travel goods, laptop bags, backpacks, women’s handbags, slings, clutches, and leather jackets.

HiLEDER is positioned in the mass-premium segment , combining authentic leather craftsmanship with contemporary design, and is expanding its offline General Trade (GT) presence across key urban markets in India.

As part of this expansion, we are looking to strengthen our offline GT footprint in Gurgaon , followed by adjacent NCR markets, through disciplined execution, strong dealer relationships, and sustainable sell-through.

Role Summary

The Sales Officer - General Trade (Offline) will be responsible for building and scaling HiLEDER’s offline GT business , with Gurgaon as the top-priority market and adjacent NCR clusters developed in a phased manner.

The role requires a hands-on field operator with strong understanding of leather fashion retail , capable of working in a hybrid distribution model (distributor-led in some clusters and direct dealer billing in others).

The core mandate is to drive profitable secondary sales , ensure healthy inventory rotation, expand assortment presence, and build a strong base of repeat-ordering dealers — not just push primary billing.

Key Responsibilities : 1. General Trade Sales & Sustainable Growth - Core Mandate

- Drive offline GT expansion for HiLEDER with Gurgaon as the primary focus market. :

- Achieve consistent secondary sales growth through disciplined dealer activation and replenishment.





- Build a healthy base of active and repeat-ordering dealers across leather and lifestyle retail formats.

- Ensure growth is sustainable, inventory-led, and margin-aligned — not scheme-driven or push-based.

2. Distribution & Dealer Network Expansion

- Appoint, onboard, and manage GT distributors in assigned NCR clusters where applicable.
- Drive direct dealer onboarding in Gurgaon , especially in high-potential leather, bag, travel, and lifestyle stores.
- Expand numeric distribution selectively, ensuring each outlet is relevant for mass-premium genuine leather products.
- Maintain distributor and dealer discipline on ordering cycles, credit exposure, and stock rotation.

3. Assortment Placement, Secondary Sales & Inventory Hygiene

- Ensure optimal assortment width and depth per outlet across categories

- Bags, wallets, travel goods, laptop bags

- Backpacks, sling bags, clutches, women’s handbags

- Leather jackets

- Drive secondary sales through:

- Sell-through reviews

- Replenishment planning

- Identification and correction of slow-moving SKUs

- Actively monitor inventory ageing at distributor and dealer level and take corrective actions.

4. Market Working, Beat Planning & Field Execution

- Follow a cluster-based market working model suited to leather fashion GT (not FMCG-style rigid beats).

- Plan weekly market coverage focusing on:

- Active dealers

- High-potential replenishment accounts

- Current outlet conversion





- Maintain strong on-ground relationships through regular market visits and dealer interactions.

5. Seasonal Selling, Launches & In-Store Execution

- Support seasonal demand cycles including:

- Festive periods

- Wedding and gifting seasons

- Travel season demand

- Execute new product and category launches in existing and new outlets.

- Ensure basic in-store execution and display hygiene across active dealers.

- Coordinate selective visual merchandising initiatives for high-potential stores, where required.

6. Market Intelligence & Competitive Tracking

- Track competing leather and lifestyle brands on:

- Pricing and margins

- Assortment strategies

- Dealer engagement models

- Share regular market feedback, retailer insights, and competitive intelligence with management.

- 2-5 years of experience in leather fashion, lifestyle, accessories, or premium consumer goods GT.

- Strong on-ground familiarity with Gurgaon GT markets; NCR exposure preferred.

- Experience working with distributor-led and/or direct dealer billing models.

- Proven ability to build dealer networks and drive repeat secondary sales.

Skills & Competencies :

- Strong understanding of offline retail dynamics in leather and lifestyle categories.
- High field orientation with 60-70% market working expected.
- Commercial awareness of margins, credit norms, inventory risk, and sell-through.
- Relationship-led selling mindset with ability to manage premium retailers.

Education :

- Graduate - mandatory
- MBA - preferred (not mandatory)

Compensation :

- Competitive and aligned with market standards
- Based on experience and prior GT exposure

Joining

Job Types : Full-time, Permanent

**Benefits

📌 Sales Officer - General Trade (Offline) (Gurugram)
🏢 Qualanza
📍 Gurugram