The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear — to make crypto and blockchain accessible
to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the
financial ecosystem by building safe, transparent, and scalable products that
power adoption at scale.

We believe change starts together — with bold ideas, relentless execution,
and people who want to build what’s next. If you’re driven by purpose and
thrive in environments where your work directly shapes the brand narrative,
you’ll feel right at home here.

About CoinDCX

CoinDCX is India's first crypto unicorn, on a mission to make crypto and
blockchain accessible to every Indian. We are building a trusted, innovative
platform that empowers millions to participate in the future of finance.

About the Role

We're looking for a creative thinker, exceptional storyteller, and hands-on
copywriting expert who can turn complex financial concepts into simple,
compelling, and high-impact communication.

As Manager – Brand Copywriting, you'll own end-to-end creative messaging
across brand campaigns, product launches, digital advertising, video scripts,
and growth communication.

This is a high-ownership, execution-focused role for someone who can think
big, write brilliantly, move fast, and deliver independently.

Key Responsibilities

* Brand Campaigns & GTMs: Conceptualize and execute 360° brand campaigns and
product launches, developing creative territories, campaign ideas, taglines,
messaging frameworks, and presentation-ready decks.
* Creative Copy & Scriptwriting: Write engaging English and Hinglish scripts
for brand films, digital ads,



performance videos, YouTube, and social media.
* Growth & Performance Copy: Create high-converting push notifications,
emailers, banners, in-app communication, and performance creatives that drive
acquisition, engagement, and trading activity.
* Website & Product Communication: Develop sharp, consumer-friendly copy for
landing pages, websites, product features, and onboarding journeys.
* AI-Powered Creative Execution: Actively use AI tools such as ChatGPT,
Claude, and Gemini for ideation, prompt engineering, copy variations, and
faster creative delivery without compromising originality.
* End-to-End Ownership: Independently manage creative briefs from ideation to
execution, collaborating with Brand, Design, Video, Product Marketing, and
Growth teams to ensure timely, high-quality delivery.

What We're Looking For

* 5–8 years of hands-on copywriting experience with leading creative
agencies, fintech, BFSI, or consumer-tech brands.
* Strong BFSI/fintech experience OR genuine interest in financial markets are
mandatory.
* Exceptional command of English and Hinglish, with strong conceptual
thinking, storytelling, and scriptwriting abilities.
* Proven experience across integrated brand campaigns, digital advertising,
performance marketing, and product communication.
* Strong presentation skills with the ability to independently build
structured,



compelling creative decks.
* Hands-on proficiency with generative AI tools and prompt engineering is a
must.
* A proactive, solution-oriented individual who thrives in fast-paced
environments, handles feedback constructively, and delivers with minimal
supervision.
* A strong creative portfolio showcasing original campaign ideas, scripts,
and impactful consumer communication.

Hiring Process

Here’s what your journey with us looks like:

Application Review – We assess for skills, craft, and intent

Recruiter Connect – A short conversation to understand you better

Functional Round(s) – Deep dive into creative strategy, writing quality, and
problem-solving

Assignment / Simulation Round – A take-home or live exercise to understand
how you approach real brand challenges

Culture & Values Discussion – A conversation to understand our ways of working

Where We Work

We believe the best ideas emerge when people build together.

CoinDCX operates as a work-from-office organisation, and this role is based
out of our Mumbai office — where collaboration, speed, and alignment happen in
real time.

Perks That Empower You

Design Your Own Benefits: Adaptable perks to match your lifestyle

Unlimited Wellness Leaves: Rest and recharge as you need

Mental Wellness Support: Access to therapy and wellness resources

Learning Sessions: Bi-weekly opportunities to learn and grow

Ready to Build What’s Next?

If you want a role where your writing builds the brand, sparks connection,
and drives cultural relevance — not just impressions — this is it.

Join CoinDCX and help us make crypto accessible to every Indian, together.

📌 Manager - Brand Copywriting (Bengaluru)
🏢 Coindcx
📍 Bengaluru