The CoinDCX Journey: Building Tomorrow, today

At CoinDCX, we believe ‘CHANGE STARTS TOGETHER’. You are the driving force
that will help us make Web3 accessible to all.

In the last six years, we have skyrocketed from being India’s first crypto
unicorn to carrying a community of over 125 million with us. To continue
maximising the adoption and acceleration of Web3, we are now focused on
developing cutting-edge products, addressing accessibility and security
challenges, and bridging the gap between people and Web3 technologies.

While we go ahead and keep dominating the Web3 world, we would like to HODL
you on our team! Join our team of passionate innovators who are breaking
barriers and building the future of Web3. Together, we will make the complex
simple, the inaccessible accessible, and the impossible possible. Boost your
innovation to an ALL TIME HIGH with us!

About the Role

This isn’t a typical enterprise sales role.

You will play a key role in building and scaling CoinDCX’s institutional and
enterprise API business, working with financial institutions, fintechs,
proprietary trading firms, and other high-volume businesses that are shaping
the next generation of financial markets.

You will own the journey from identifying high-potential accounts and opening
doors, to structuring partnerships, driving API integrations, and growing
transactional volumes.

This role is ideal for someone who combines strong enterprise relationships
with a deep understanding of trading, financial markets, and technology-led
businesses — and who can turn strategic relationships into meaningful business
outcomes.

What You’ll Do:

1. Drive Enterprise Client Acquisition

* Identify, prospect, and onboard high-value enterprise and institutional
clients across financial institutions, fintechs, proprietary trading firms,
HFTs, and other high-volume businesses.
* Build and maintain relationships with senior decision-makers, business
heads, traders, and technical stakeholders.
* Leverage existing institutional and proprietary trading desk relationships
to build a strong enterprise sales pipeline.
* Own the enterprise sales cycle end-to-end, from prospecting and discovery
through commercial negotiation, onboarding, and activation.2. Scale API-Led
Business

* Drive adoption of CoinDCX APIs across trading, liquidity, wallet,
execution, and other institutional use cases.
* Understand client workflows and translate their requirements into scalable
CoinDCX solutions.
* Work closely with Product and Engineering teams to drive integrations and
remove technical or operational blockers.
* Ensure clients move beyond integration to sustained usage and meaningful
transaction volumes.3. Build the Enterprise Sales Strategy

* Develop and execute a strategic sales pipeline focused on high-potential
institutional and enterprise accounts.
* Conduct market and competitor analysis to identify whitespace, emerging use
cases, and new opportunities.
* Develop account-level strategies to increase product adoption, trading
activity, and share of client volumes.
* Identify new segments and use cases that can accelerate the growth of
CoinDCX's API business.4. Build Strategic Partnerships

* Develop partnerships with financial technology companies, liquidity
providers, infrastructure providers, and other ecosystem players.
* Structure and negotiate commercial partnerships that create long-term value
for both CoinDCX and its partners.
* Build a network across the institutional crypto and broader financial
markets ecosystem.5.



Own Revenue & Transactional Growth

* Own revenue and volume targets for the enterprise/API business.
* Drive growth in API transction volumes, client balances, product adoption,
and overall account value.
* Lead commercial discussions around pricing, fees, contracts, and other
partnership terms.
* Track account performance and identify opportunities to increase wallet
share and deepen relationships.6. Be the Voice of Enterprise Clients

* Partner closely with Product, Engineering, Compliance, Operations, and
Marketing to deliver seamless enterprise solutions.
* Translate client and market feedback into clear product requirements and
prioritisation inputs.
* Proactively identify integration, product, liquidity, or operational gaps
that could impact enterprise growth.
* Represent the voice of institutional clients internally and help shape
CoinDCX’s enterprise product roadmap.

You’ll Excel in This Role If You

* Have a strong institutional network, particularly across proprietary
trading firms, HFTs, financial institutions, fintechs, or crypto businesses.
* Have a proven track record of enterprise/B2B sales and successfully closing
high-value partnerships.
* Understand equity and/or crypto markets, trading workflows, market
structure, and trading behaviour.
* Can sell a technical product by translating complex API capabilities into
clear business value for both technical and non-technical stakeholders.
* Think commercially and are highly focused on revenue, transaction volumes,
client value, and measurable outcomes.
* Are an exceptional relationship builder who can build trust with senior
decision-makers and turn relationships into long-term partnerships.
* Think strategically but are equally comfortable getting into the details
and owning execution end-to-end.
* Thrive in ambiguity, move with urgency, and can navigate complex
cross-functional environments.
* Communicate and negotiate with precision, confidence, and executive
presence.
* Have a strong understanding of fintech, crypto, trading infrastructure, or
API-driven businesses.
* Preferred: Existing relationships with proprietary trading desks, HFT
firms, institutional trading firms, or major fintech platforms.

You’ll Know You’re Winning When:

* In your first 6 months: You have built a strong pipeline of high-value
enterprise and institutional accounts.
* You have successfully onboarded and activated new strategic clients onto
CoinDCX APIs.
* Your clients are generating meaningful and growing transactional volumes
and revenue through CoinDCX.
* You have established strong relationships with key decision-makers across
priority institutional accounts.
* You have built a repeatable enterprise sales motion across target segments
such as prop desks, HFTs, fintechs, and financial institutions.
* You have identified key product or integration gaps and worked with
internal teams to solve them.
* You are contributing directly to the growth of CoinDCX’s enterprise/API
business through new logos, deeper account penetration, and increased
transaction volumes.

Why This Role Matters & What’s In It For You:





* Enterprise and institutional adoption will be a critical part of the next
phase of crypto market infrastructure. In this role, you will be at the centre
of building that business for CoinDCX.
* You’ll work across Business, Product, Engineering, Compliance, and senior
leadership, while engaging directly with some of the most sophisticated
participants in financial and crypto markets.
* This is an opportunity to build a business line, not simply manage a sales
pipeline — with direct ownership of relationships, partnerships, revenue, and
transaction volumes.

What We’re Looking For:

* Bachelor’s degree in Business, Finance, Engineering, or a related field;
MBA preferred.
* 6+ years of experience in business development, enterprise sales,
institutional sales, strategic partnerships, or a similar role.
* Experience in fintech, crypto exchanges, HFT/proprietary trading, financial
markets, or API-driven businesses preferred.
* Proven track record of onboarding enterprise/institutional clients and
delivering B2B revenue.
* Experience working with financial institutions, fintech companies,
institutional investors, proprietary trading firms, or high-volume trading
businesses.
* Strong understanding of equity or crypto trading and trading patterns.
* Strong commercial, negotiation, communication, and stakeholder management
skills.
* Ability to understand technical/API products and communicate their value
effectively.
* Strong strategic thinking, problem-solving ability, and a bias for action.
* Passion for crypto, blockchain, financial markets, and technology is a
strong plus.
* Strong preference for candidates with an established network across
proprietary trading desks, HFTs, institutional trading firms, or other
high-volume market participants.

Hiring Process

Here’s what your journey with us looks like:

* Application Review – We assess for skills, experience, alignment, and intent
* Recruiter Connect – A short conversation to understand you better
* Functional Round(s) – Deep dive into your enterprise sales experience,
institutional network, commercial thinking, and understanding of trading/API
businesses
* Assignment / Simulation Round – A practical business development or
enterprise sales case to understand how you identify opportunities, structure
partnerships, and drive execution
* Culture & Values Discussion – A conversation to understand our ways of
working and how you thrive best
* Founder / Leadership Conversation – Explore strategic alignment, market
understanding, and long-term fit

Where We Work:

We believe the best ideas emerge when people build together. Collaboration,
speed and trust come alive when teams share the same space.

With this belief, we operate as a work-from-office organisation. This role is
based out of our Bengaluru HQ, where energy, alignment and innovation move in
real time.

Perks That Empower You:

We believe great people deserve great experiences.

* Design Your Own Advantages: Flexible perks to match your lifestyle
* Unlimited Wellness Leaves: Rest and recharge as you need
* Mental Wellness Support: Access to therapy and wellness resources
* Learning Sessions: Bi-weekly learning and growth opportunities

Ready to Build What’s Next?

If you’re excited by the opportunity to build institutional adoption, work
with sophisticated market participants, and directly shape the growth of
CoinDCX’s enterprise API business, this is your opportunity.

Join CoinDCX and help build the financial infrastructure of the future.

📌 Associate Director - Institutional Sales (Bengaluru)
🏢 Coindcx
📍 Bengaluru