Job Description – Business Development Manager

Company: School of Bakery & Culinary Art (SBCA)

Industry: Education / Skill Development / Hospitality Training

Department: Business Development & Admissions

Job Type: Full-Time

Experience Required: 5–8 Years

Location: Gurgaon

Reporting To: Founder / Management

Key Responsibilities

1. Business Development & Revenue Growth

- Develop and implement strategies to increase student enrolments and overall revenue.
- Identify new markets, student segments and business opportunities.
- Achieve monthly, quarterly and annual admission and revenue targets.
- Develop business plans for professional diploma courses, short-term courses and workshops.
- Identify opportunities for expansion into new geographical markets.

2. Institutional Partnerships & Lead Generation

- Establish partnerships with schools, colleges, universities and educational institutions.
- Develop relationships with career counsellors, educational consultants and student referral partners.
- Organise seminars, career counselling sessions, workshops and institutional presentations.
- Generate qualified leads through partnerships, educational events and referral networks.
- Build relationships with hospitality businesses, hotels, bakeries and restaurants for industry collaborations.

3. Admissions & Sales Management

- Work closely with the admissions team to improve lead conversion rates.
- Monitor enquiries, follow-ups, counselling activities and student enrolments.
- Develop strategies to convert enquiries into confirmed admissions.
- Analyse lead quality, conversion rates and admission performance.




- Train and guide admissions counsellors to improve sales performance.

4. Marketing & Promotional Activities

- Coordinate with the digital marketing team to improve lead generation and campaign effectiveness.
- Identify promotional opportunities through educational exhibitions, events and institutional collaborations.
- Provide market insights to improve advertising campaigns and landing pages.
- Develop referral programmes and promotional initiatives to increase admissions.

5. Market Research & Competitor Analysis

- Monitor competitors, course offerings, pricing and market trends.
- Identify emerging demand for bakery, pastry and culinary training.
- Recommend new business opportunities based on market research.
- Analyse student preferences and geographical admission trends.

6. Reporting & Performance Management

- Prepare weekly and monthly business development reports.
- Monitor admission targets, lead conversion rates and revenue performance.
- Maintain records of institutional partnerships, meetings and business opportunities.
- Present growth plans and performance reports to management.

Candidate Requirements

Education: MBA / PGDM in Marketing, Sales or Business Development preferred. Graduates with strong relevant experience may also apply.





Experience:

- Minimum 5 years of experience in business development, institutional sales, education sales or student admissions.
- Experience in education, vocational training, hospitality education or skill-development institutions preferred.
- Proven track record of achieving sales or admission targets.
- Experience in developing B2B partnerships and referral networks.
- Experience managing admissions or sales teams will be an advantage.

Required Skills

- Robust business development and sales capabilities.
- Excellent communication, presentation and negotiation skills.
- Institutional networking and relationship management.
- Team leadership and target-oriented execution.
- Knowledge of CRM systems, Excel and sales reporting.
- Ability to analyse conversion data and develop growth strategies.
- Willingness to travel for institutional meetings and business development activities.

Key Performance Indicators (KPIs)

- Monthly student admissions and revenue generated.
- Number of new institutional partnerships established.
- Qualified leads generated through business development activities.
- Lead-to-admission conversion rate.
- Revenue generated through referral and partnership channels.
- Achievement of monthly and quarterly business targets.

Compensation

Competitive fixed salary plus performance-linked incentives based on achievement of admission, revenue and business development targets.

Interested candidates can apply with their updated resume and details of their previous business development achievements.

📌 Business Development Manager (Gurugram)
🏢 School of Bakery & Culinary Arts
📍 Gurugram