Senior Digital Marketing Specialist | Google Ads, SEO & Meta Ads | Remote

Company: Established US-Based Business
Location: Remote – India
Employment Type: Full-Time | Long-Term Chance
Starting Salary: $700 USD per month
Experience: Minimum 5 Years Required
Schedule: Monday–Friday, 8 hours per day, with availability during agreed US Central Time hours

About the Position

We are seeking a highly skilled, experienced, and results-oriented Digital Marketing Specialist to manage and improve our online advertising, search engine optimization, and lead-generation performance.

The ideal candidate must have extensive hands-on experience with Google Ads, SEO, Local SEO, Meta Ads, WordPress, and conversion tracking, along with a demonstrated ability to generate qualified leads for US-based businesses.

We are looking for someone who can take ownership of their work, independently identify and resolve problems, develop effective marketing strategies, and deliver measurable improvements.

Our priority is generating genuine customer inquiries and business opportunities—not simply clicks, impressions, or website traffic.

Key ResponsibilitiesGoogle Ads & Lead Generation

- Audit, manage, and optimize Google Ads campaigns.
- Evaluate existing and historical campaign data before recommending changes.
- Conduct keyword research, competitor analysis, and geographic targeting.
- Manage search terms, negative keywords, bidding strategies, and campaign structure.
- Identify performance issues and implement effective solutions.
- Improve lead quality, conversion rates, and advertising efficiency.
- Develop and execute data-driven lead-generation strategies.

SEO & Local SEO

- Develop and implement on-page, technical, and Local SEO strategies.
- Manage and optimize Google Business Profile.
- Conduct keyword research, SEO audits, and competitor analysis.
- Improve organic rankings, local search visibility, and relevant website traffic.
- Manage Google Search Console and monitor SEO performance.
- Optimize WordPress pages, content, and website structure.





Meta Ads Management

- Create, manage, and optimize Facebook and Instagram advertising campaigns.
- Develop targeted lead-generation campaigns.
- Manage audiences, placements, creative testing, and campaign performance.
- Analyze results and improve advertising efficiency.

Analytics, Tracking & Website Optimization

- Manage Google Analytics 4 and Google Tag Manager.
- Audit and troubleshoot Google Ads and Meta conversion tracking.
- Verify website form submissions and phone-call conversions.
- Identify duplicate, inaccurate, or irrelevant conversions.
- Improve landing pages, website forms, and conversion rates.
- Maintain accurate reporting across marketing channels.

Mandatory Qualifications

- Minimum 5 years of hands-on Google Ads management experience.
- Proven experience generating qualified leads for US-based businesses.
- Strong hands-on experience in SEO and Local SEO.
- Practical experience managing Meta/Facebook and Instagram Ads.
- Advanced Google Ads optimization and troubleshooting skills.
- Proficiency in GA4, GTM, Google Search Console, and WordPress.
- Ability to independently diagnose and resolve campaign, tracking, and website performance issues.
- Strong analytical skills and experience managing advertising campaigns.
- Excellent written and spoken English.
- Ability to work independently, meet deadlines, and communicate proactively.
- Experience marketing US local service businesses is a strong advantage.

Professional Expectations

We value professionals who demonstrate initiative, accountability, and practical problem-solving skills.

The successful candidate must be able to:





- Work independently without constant supervision.
- Identify problems and recommend actionable solutions.
- Make informed decisions using existing performance data.
- Communicate challenges and opportunities promptly.
- Provide daily work updates and detailed weekly performance reports.
- Prioritize genuine customer inquiries, lead quality, and measurable business outcomes.
- Seek approval before making significant strategic or budget changes.

We understand that marketing outcomes cannot be guaranteed. However, technical competence, honest reporting, proactive communication, and professional accountability are essential.

Compensation & Trial Period

- Starting salary: $700 USD per month.
- Initial paid trial period of 2–4 weeks.
- Trial payment arrangements and expectations will be discussed during the interview.
- Long-term opportunity based on performance, reliability, and mutual agreement.

How to Apply

Please submit your updated résumé and answer the following questions:

- How many years of hands-on Google Ads management experience do you have?
- Have you successfully generated qualified leads for US-based businesses? Please provide examples.
- Describe your experience managing SEO, Local SEO, and Google Business Profile.
- What experience do you have managing Meta/Facebook and Instagram advertising campaigns?
- Can you provide campaign performance examples showing advertising spend, qualified leads, and cost per lead?
- How would you troubleshoot campaigns reporting conversions but producing very few genuine customer inquiries?
- Are you available to work full-time with agreed US Central Time availability?

Applicants must meet the minimum experience requirements and demonstrate practical expertise in Google Ads, SEO, and Meta Ads.

We are seeking a dependable, experienced professional interested in building a long-term working relationship with a US-based business.

Pay: ₹66,433.00 - ₹75,968.00 per month

Benefits:

- Flexible schedule

Work Location: Remote

📌 Senior Digital Marketing Specialist | Google Ads, SEO & Meta Ads | Remote (India)
🏢 HAPPY HOME IMPROVEMENT CONCEPTS
📍 India