Role Overview

The candidate will be responsible for designing and producing creative assets across DreamDesk's digital and offline marketing channels.

This includes social media graphics, promotional posters, advertisements, reels, short-form videos, educational content, brochures, presentations and other branding materials.

The role requires a combination of graphic design skills, content creation abilities, visual storytelling and an understanding of social media trends.

Key Responsibilities1. Graphic Design & Creative Production

● Design high-quality graphics for Instagram, Facebook, LinkedIn and other social media platforms.

● Create promotional posters, admission campaign creatives, banners, advertisements and marketing collaterals.

● Design educational infographics, informative carousels, festival creatives and announcement posts.

● Create visually appealing layouts while maintaining brand consistency.

● Translate creative briefs and marketing requirements into effective visual designs.

● Ensure all designs are aligned with DreamDesk's branding, communication style and marketing objectives.

● Adapt designs into different sizes and formats for various digital platforms.

● Maintain organised design files, templates and creative assets.

2. Social Media Content Creation

● Create engaging and platform-specific content for social media.

● Design Instagram posts, stories, reels covers, carousels and other creative formats.

● Develop visual concepts for educational, informational, promotional and engagement-based content.

● Work on content related to colleges, courses, career opportunities, admissions, student life and education.

● Convert content ideas and scripts into visually engaging creatives.

● Ensure content is relevant to the target audience, particularly students and parents.

● Maintain quality and consistency across all published content.

3. Video Editing & Reels Production

● Edit short-form videos and reels for Instagram, Facebook and YouTube Shorts.

● Create engaging videos using footage, images, animations, transitions, subtitles, sound effects and music.

● Edit promotional videos, educational videos, event highlights, testimonials and campaign videos.

● Create attention-grabbing openings and engaging visual sequences.

● Add captions, motion graphics and visual elements to improve audience retention.





● Adapt videos to different platform requirements and formats.

● Collaborate with the marketing team on video concepts, scripts and production requirements.

4. Branding & Visual Identity

● Maintain consistency in DreamDesk's visual identity across all marketing channels.

● Follow established brand guidelines, typography, colours, layouts and design standards.

● Contribute creative ideas to strengthen DreamDesk's brand recognition.

● Develop reusable design templates and creative systems.

● Suggest improvements to existing branding and visual communication.

● Ensure that all creative materials maintain a professional and recognisable brand identity.

5. Creative Research & Trend Identification

● Stay updated with graphic design trends, social media formats and emerging creative styles.

● Research trending reels, advertisements, visual concepts and content formats.

● Identify creative opportunities relevant to the education and student community.

● Take inspiration from successful brands and campaigns while developing original concepts.

● Experiment with new design styles, animation techniques and content formats.

● Bring fresh creative ideas to regular marketing discussions.

6. Marketing Campaign Support

● Work closely with the Digital Marketing & Growth Manager to execute marketing campaigns.

● Design advertisement creatives for Meta Ads, Google Display Ads and other advertising platforms.

● Develop multiple creative variations for A/B testing.

● Create campaign-specific promotional materials for admission seasons, institutional partnerships, events and special initiatives.

● Understand campaign objectives and design creatives that encourage engagement and enquiries.

● Make revisions based on campaign performance, feedback and creative requirements.

7. Offline Marketing & Print Design

● Design brochures, pamphlets, flyers, standees, banners and admission-related promotional materials.

● Create visiting cards, letterheads,



certificates and other corporate branding materials.

● Prepare print-ready artwork with appropriate dimensions, resolution, bleed and colour settings.

● Coordinate with the marketing team to ensure timely delivery of print materials.

8. Collaboration & Creative Execution

● Work with the Digital Marketing & Growth Manager to understand content requirements and priorities.

● Participate in creative brainstorming and campaign planning sessions.

● Understand creative briefs, timelines and delivery expectations.

● Communicate proactively when requirements are unclear.

● Manage multiple design tasks while maintaining quality and meeting deadlines.

● Accept feedback positively and make revisions efficiently.

● Maintain an organised workflow for creative production and asset delivery.

Required Skills & Qualifications

● 1–3 years of experience in graphic design, visual content creation or a similar creative role.

● Strong understanding of graphic design principles, typography, colour theory, composition and visual hierarchy.

● Proficiency in graphic design tools such as Adobe Photoshop, Illustrator or Canva.

● Working knowledge of video editing tools such as Adobe Premiere Pro, After Effects, CapCut or DaVinci Resolve.

● Ability to create engaging social media creatives, advertisements and promotional materials.

● Valuable understanding of Instagram, Facebook, LinkedIn and YouTube content formats.

● Ability to understand and execute creative briefs.

● Strong attention to detail and visual consistency.

● Good time management and ability to handle multiple creative assignments.

● Creative thinking and willingness to learn new tools and techniques.

Preferred Skills

● Experience creating Instagram reels and short-form video content.

● Knowledge of motion graphics and basic animation.

● Familiarity with AI-powered creative tools for image generation, video production and design assistance.

● Experience designing performance marketing ad creatives.

● Understanding of social media engagement and content performance.

● Basic photography and videography skills.

● Experience with print production and pre-press requirements.

● Basic copywriting skills for headlines, captions and promotional messaging.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Graphic Designer (Siliguri)
🏢 Dreamdesk
📍 Siliguri