Job Description – Senior Digital Marketing Executive

Industry Preference: Education / Training / EdTech

Company: BeeTees Academy of Commerce

Location: Edappally, Kochi, Kerala

Department: Marketing & Business Development

Position: Senior Digital Marketing Executive / Senior Digital Marketing Manager

Experience: 3–5 years preferred

Education Industry Experience: Preferred

1. Job Summary

BeeTees Academy of Commerce is looking for an experienced and result-oriented Senior Digital Marketing professional to lead digital marketing activities, strengthen brand visibility, generate quality admission leads, and improve student enrolments through effective digital campaigns.

The ideal candidate should have strong expertise in social media marketing, Meta Ads, Google Ads, lead generation, content strategy, and performance marketing. Experience in the education, training, EdTech, or qualified certification industry will be an added advantage.

2. Key Responsibilities

A. Digital Marketing Strategy

Develop and execute digital marketing strategies to achieve admission and enrolment targets.

Plan and manage monthly marketing campaigns for courses, internships, and professional certification programmes.

Improve brand awareness and online visibility across digital platforms.

Monitor competitors and identify new marketing opportunities.

B. Social Media Management

Manage and grow Instagram, Facebook, YouTube, and other relevant social media platforms.

Develop monthly content calendars for posts, reels, stories, and promotional campaigns.

Coordinate with graphic designers, video editors, and content creators.

Create engaging marketing campaigns featuring student testimonials, placement success stories, faculty sessions, and campus activities.

Improve engagement, reach, followers, and brand credibility.

C. Performance Marketing & Paid Advertising

Plan, execute, and optimise Meta Ads and Google Ads campaigns.

Generate quality leads for courses, admissions, and internship programmes.

Manage advertising budgets and improve cost per lead (CPL) and conversion rates.





Conduct audience targeting, retargeting, A/B testing, and campaign optimisation.

Analyse campaign performance and prepare regular reports.

D. Admission Lead Generation

Develop digital strategies to generate qualified student admission enquiries.

Coordinate with the admission and business development teams for lead follow-up and conversion.

Track leads from enquiry generation to admission.

Identify underperforming campaigns and implement corrective actions.

Work towards monthly lead generation and admission targets.

E. SEO & Online Reputation Management

Improve website traffic through SEO strategies and keyword optimisation.

Manage Google Business Profile updates and improve local search visibility.

Monitor online reviews and brand reputation.

Identify opportunities to improve website enquiries and organic lead generation.

F. Analytics & Reporting

Monitor campaign performance using Meta Ads Manager, Google Analytics, and other marketing tools.

Prepare weekly and monthly reports on leads, campaign spending, engagement, and conversions.

Track key performance indicators (KPIs) and recommend improvements.

Present marketing performance and future campaign plans to management.

3. Required Skills

Strong knowledge of Meta Ads and Google Ads.

Expertise in lead generation and performance marketing.

Experience in social media strategy and campaign management.

Knowledge of SEO, Google Analytics, and website optimisation.

Ability to analyse marketing data and improve campaign ROI.

Strong communication, planning, and coordination skills.

Knowledge of Canva and video editing tools is an added advantage.

Ability to manage multiple campaigns and meet deadlines.

4. Educational Qualifications





Bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.

Relevant digital marketing certifications are an advantage.

5. Experience Requirements

3–5 years of relevant digital marketing experience preferred.

Experience in educational institutions, coaching centres, professional training institutes, EdTech companies, or study-abroad consultancies is highly preferred.

Proven experience in running paid advertising campaigns and generating admission leads.

Candidates should be able to demonstrate measurable marketing results.

6. Performance Expectations

The selected candidate will be expected to:

Increase qualified admission enquiries.

Improve digital campaign performance and marketing ROI.

Strengthen the academy's digital presence and brand awareness.

Support the achievement of monthly admission targets.

Improve lead quality and coordinate with the admissions team to increase conversions.

Submit regular marketing performance reports to management.

7. Preferred Candidate Profile

We are looking for a proactive marketing professional who understands the student admission journey, knows how to reach students and parents, and can convert digital marketing investments into measurable business results.

Candidates with a proven track record of generating admissions for educational institutions will receive preference.

8. How to Apply

Interested candidates may share their updated CV along with a portfolio or details of previous digital marketing campaigns.

Application should include:

Updated CV

Details of previous education-industry experience

Examples of Meta Ads or Google Ads campaigns managed

Lead generation and conversion results achieved

Expected salary and notice period

BeeTees Academy of Commerce

Training Division of VBSK & Company, Chartered Accountants

Edappally, Kochi, Kerala

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule
- Internet reimbursement
- Life insurance

Work Location: In person

📌 Digital Marketing Specialist (Edappally)
🏢 Beetees Academy of Commerce
📍 Edappally