About the Role

We are looking for a creative, analytical, and result-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various online platforms. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, content marketing, paid advertising, and lead generation.

The candidate will be responsible for enhancing brand visibility, driving website traffic, generating quality leads, and improving overall digital marketing performance.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Develop and implement SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and website audits.
- Optimize website content, landing pages, meta titles, descriptions, and technical SEO elements.
- Monitor website performance using Google Search Console and Google Analytics.

2. Social Media Marketing

- Plan, create, and manage social media campaigns across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
- Develop engaging content, posts, creatives, and social media calendars.
- Monitor audience engagement, followers, reach, and campaign performance.
- Build brand awareness and improve social media presence.

3. Performance Marketing & Paid Advertising

- Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads.
- Manage campaign budgets and ensure optimal return on investment (ROI).
- Monitor CPC, CTR, CPL, CPA, conversions, and other campaign KPIs.
- Conduct A/B testing to improve campaign performance.

4. Content Marketing





- Develop content strategies aligned with business and marketing objectives.
- Coordinate with designers, content writers, and internal teams for marketing creatives.
- Create and manage blogs, website content, email campaigns, and promotional content.
- Ensure consistent brand communication across digital channels.

5. Lead Generation & Marketing Automation

- Develop digital strategies to generate qualified leads.
- Manage landing pages, lead forms, and conversion funnels.
- Implement email marketing campaigns and follow-up strategies.
- Track lead quality and coordinate with the sales team for lead conversion.

6. Analytics & Reporting

- Track, analyze, and report digital marketing campaign performance.
- Prepare periodic reports on website traffic, lead generation, engagement, and conversions.
- Identify opportunities for improvement through data analysis.
- Recommend strategies to enhance campaign effectiveness.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of hands-on experience in digital marketing.
- Valuable understanding of SEO, SEM, Google Ads, Meta Ads, and social media marketing.
- Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
- Knowledge of email marketing and marketing automation tools.
- Strong analytical, communication, and creative thinking skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of Canva or other creative tools will be an added advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Nashik)
🏢 Banao Digital
📍 Nashik